The Post Graduate Diploma in Management (Marketing) is a 2-year, full time programme approved by the AICTE and also MBA equivalence by the AICTE itself since 2008. This programme is internationally accredited by ASIC (U.K.)
This programme is designed specially for candidates who aspire to have formal management education to equip them with modern managerial tools and techniques in marketing management. The programme aims to develop conceptual knowledge and behavioral skills in the students to enable them to cope with the developing challenges in the corporate world. The course is designed not only to impart knowledge of new practices and tools of marketing management but also to complement basic learning of students with practical experience and corporate practices to meet the needs of students, society and prospective employers, including opportunities for self employment. The modular design of the course, divided into four semesters, builds a strong foundation in the basic areas of management with specific focus on marketing. Completion of summer internship and end term research project are mandatory for students.