Firebird was born out of a desire to create world-class contemporary Management Leadership. The ethos of industry relevance was embedded in the very beginning as a result of its origins in industry. The institute initially began as an integral leadership development exercise of the 1500 crore Bannari Amman spinning Mills/Shiva Texyarn Group of companies and later morphed to offer full time a master’s program in management.
The program offerings significantly vary from those of even much more established peer institutions who operate as purely academic entities. Firebird is probably the only MBA/PGDM institution in India where more than 40 % revenue come from corporate services as against student fee collections bearing testimony to our claim of being the only truly industry operated MBA/ PGDM program in this part of the country.
Firebird’s academic program is for just 2.5 hours in a normal week day. All students are compulsorily enrolled for a 4-6-hour period with companies on and off campus through special arrangements. Students get actual work responsibilities instead of “study tours” and really learn what the business world is about. They also get a stipend/salary from these companies which can be as high as 40% - 50% of their annual tuition fees at Firebird.
The 70% is our grouping of all practical engagements designed to nurture leadership and rounded personalities in our PGDM cohort.
The 70% is based on.
- Every day in the industry ~Actual work experience
- Curated interactions with business leaders
- Mentorship activities from industry experts
- Reflection modules with mentors and experts - bimonthly assessment to see the growth of each student
- Extracurricular activities