The two-year Post Graduate Diploma Programme in Management in Marketing prepares a student for a career in marketing and sales in industry, products and services. It also aims at developing skill sets for the new upcoming areas in Marketing Analytics, Marketing Operations, Digital Marketing. The programme facilitates learning of theory and practice in different areas of Management and to bridge the knowledge and application expectations of the different stakeholders.
Under this programme the courses are designed to develop – (i) the analytical, problem solving and decision making abilities, (ii) the awareness of the socio-economic environment, and (iii) the personality with socially desirable values and attitudes. Towards these objectives and to suit the contents of each course, a variety of teaching methodologies, such as case studies, role-plays, problem solving exercises, group discussions, computer simulation games, audio-visuals, are used in the programme.