MICA Admission 2018: MICAT-II application closes Feb 5; last chance to apply at MICA

Admission opportunity for PGDM-C 2018-20 batch at MICA Ahmedabad, the school of ideas, is still available through MICAT-II, till February 5, 2018. MICA Ahmedabad is considered as Indias only B-school for Strategic Marketing and Communication.

If you are looking for a top MBA college accepting CAT 2017 and XAT 2018 scores in admission 2018, your application to MICAT-II will entitle you to appear in the mandatory admission test of MICA Ahmedabad. A good score in MICAT-II will get you shortlisted for final admission round at MICA.

MICAT-II is a mandatory entrance test for admission to MICA Ahmedabad. The exam with moderate difficulty level will be held on February 17, 2018. MICAT-II is the second entrance exam for the 201820 batch for the flagship programme of MICA, Post Graduate Diploma in Management Communications (PGDMC).

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If you have missed MICAT-I for admission to PGDM-C at MICA Ahmedabad, you still have the opportunity to apply online for MICAT-II by February 5, 2018 and explore admission opportunity in the premium B-school. Candidates will need to apply online at MICA website with a registration fee of Rs. 1965/- which can be paid in cash, by demand draft or on-line.
3 Step selection process at MICA

PGDM-C 2018-20 selection process involves three steps which are:

• Step - I : You must have appeared in CAT 2017, or XAT 2018 or GMAT (2016 onwards)
• Step - II : You should register and apply for MICA Admission Test MICAT-II
• Step - III : Participate in Group Exercise (GE) and Personal Interview (PI) on the designated date

MICAT II: One more admission opportunity at MICA
MICA has introduced a new admissions process where candidates are given two opportunities to take the MICAT exam and participate in the GE and PI.While the MICAT I result is out, the application for MICAT-II is open for the eligible candidates. MICAT has gone green as MICA has initiated a computer-based exam in place of the pen and paper model.For those who appear in both MICAT - I and II, the better of the two scores are considered for admission.
Key components of MICAT-II
The MICAT-II will assess you on:

Analytical and verbal ability,
Quantitative Ability and Data Interpretation
Convergent & divergent thinking,
Written communication skills,
General awareness about contemporary social and industry related issues including areas covering media, marketing, advertising and business.

According to MICA, We expect our prospective candidates to be well-read, innovative and intelligent with an analytical bent of mind. A regular habit of reading newspapers and practice in analytical and creative writing would be useful.
GE and PI round at MICA consists of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. This, according to MICA,does not require any prior preparation.
Preparation of Shortlist for GE-PI

Psychometric test in GE-PI round is a qualifier. Those who qualify on the Psychometric, their CAT/XAT/GMAT relative performance will be considered. (This is based on their relative performance in CAT/XAT/GMAT, subject to a minimum cut-off in CAT total percentile/XAT total percentile/GMAT score)

Those who qualify based on the CAT/XAT cut-off or GMAT score shall be assessed for the following MICAT sections: Verbal ability (VA), Quantitative ability and Data Interpretation (QADI), General awareness (GA), and Divergent and Convergent Thinking (DCT).
Those who qualify on the basis of relative performance subject to a minimum cut-off in Scaled Scores for each of these sections (namely: VA, QADI, GA and DCT) and CAT/XAT cut-off or GMAT score shall have their Descriptive Tests evaluated.
Those who qualify on the basis of above parameters and on the basis of relative performance subject to a minimum cut-off in Scaled Score in DT shall be considered for short listing for GE and PI.

Shortlist will be prepared on the basis of MICAT-I and /or II or better of the two relative performances if a candidate has taken both MICAT-I and MICAT-II. (This will be prepared based on the Composite Score formula of 50% CAT/XAT/GMAT and 50% MICAT).

Approximately 1/10thof the total number of candidates who appear in the two MICATs are shortlisted for GE & PI based on the Total MICAT Scaled Score

MICA has an intake of 180 students in PGDM-C 2018-20 batch. The programme fee is Rs.16.50 lakhs for 2 years.
Calculation of Scaled Scores in MICAT
The score obtained individually by a candidateXin a particular component of MICAT-I/MICAT-II,e.g. Verbal Ability (VA) will be converted into Scaled Score using the following sample formula for one of the components:
VA: Scaled Score -VA of a candidate X in MICAT-I/MICAT-II = (Score -VA of the candidate X /Maximum obtained by any candidate amongst the candidates who have appeared in MICAT-I/MICAT-II in VA) multiplied by Maximum Possible Score in VA in MICAT-I/ MICAT-II.
Similarly Scaled Scores will be calculated for all the MICAT-I/MICAT-II components using sample formula in point i) namely: VA, QADI, GA, DCT and DT.
Total MICAT-I/MICAT-II score will be calculated using Scaled Scores for each of the MICAT components, namely: VA, QADI, GA, DCT and DT
The exact cut-offs depend on various factors like the applicants pool, the distribution of CAT and MICAT scores etc. which may change year to year.
MICAT-II: Timelines
MICAT-II exam is on February 17, 2018. MICA will issue call letters for GE-PI round on March 1, 2018 to the eligible candidates and declare final result on March 31, 2018 for admission. Below are shared the key dates about MICAT-II

Event
Date
MICAT-II Registration opens
January 3, 2018

MICAT-II Registration closes
February 5, 2018
Issue of MICAT-II Admit card
February 9, 2018

MICAT-II admission test
February 17, 2018

MICAT-II score declaration
February 26, 2018
Call letters for GE-PI
March 1, 2018

Final result
March 31, 2018

Stay tuned to MBAUniverse.com for more updates on MICAT