Dr. Prafulla Y Agnihotri, Professor of Marketing & Strategy, IIM Calcutta and Founder Director of IIM Trichy, has been appointed as the Director, IIM Sirmaur with effect from May 17, 2022. Prof Agnihotri has taken charge as Director from his predecessor, Prof. Neelu Rohmetra, who has completed her five year term as the founding Director of IIM Sirmaur. Sharing his vision for IIM Sirmaur, Prof. Agnihotri said, "My focus would be to bring IIM Sirmaur among the top 15 B - Schools in India as per the NIRF rankings in next five years, while constantly striving to enhance the academic and research excellence of the institute."
Dr Agnihotri has over thirty years’ experience in the industry - in sales, marketing and training as well as in academics. Dr Agnihotri’s academic journey started when he joined NMIMS Mumbai in 1996 after being a practicing manager for over ten years. In 2006, when he was the Head of Marketing Department at NMIMS, he moved to IIM Calcutta as a Professor in Marketing Group and was also IIMC Placement Head. Then, he was appointed as the Founding Director of IIM Tiruchirappalli from February 2011 till April 2017 and again remained associated with Indian Institute of Management (IIM) Calcutta as Professor of Marketing before joining IIM Sirmaur as Director. Dr Agnihotri also launched Vijay Patil School of Management (VPSM) in Navi Mumbai as its Founding Dean.
Dr Agnihotri was also a visiting faculty with Euromed, Marseille Provence (an EQUIS Certified B-school), and CERAM, Sophia Antipolis, France. He has also co-authored a book titled Principles of Marketing with Dr Philip Kotler and Gary Armstrong. He is also on the Board of SBI Mutual Funds as an Independent Director.
Dr. Prafulla Agnihotri holds a Master’s Degree in Management Studies (M.M.S.) from the University of Mumbai and Ph.D. in International Marketing Strategy area from Jamnalal Bajaj Institute of Management Studies, Mumbai. Dr Agnihotri is confident and believes that quality always cuts the clutter. He said “I am confident that we will make a positive leap forward with renewed vigor to achieve the goals set out for us as an “Institute of National Importance”.
Indian Institute of Management (IIM) Sirmaur is the third generation IIM set up in 2015 and is one of the fast emerging top B-schools in India. So far six batches of MBA students have graduated from IIM Sirmaur. At present IIM Sirmaur is ranked amongst top 100 B-schools in India in Govt. of India MHRD NIRF Ranking 2021. IIM Sirmaur offers two full time programmes – Master of Business Administration (General Management) and Master of Business Administration (Tourism & Hospitality Management). In placement 2022 IIM Sirmaur has yet again achieved 100% placements with 33% hike in Average Salary which has gone up at Rs.12.74 LPA and 66% hike in highest Salary which has gone up at Rs.26.5 LPA for MBA 2020-22 batch.
Located on the foothills of Himalayas, IIM Sirmaur offers the latest curriculum through a participant centric learning pedagogy to its students and aims at holistic development of students to enable them to take on the challenges of life and assume leadership positions in the fields of their choice. IIM Sirmaur currently operates from its temporary campus at the Himachal Institute of Technology, Paonta Sahib in the Sirmaur district of Himachal Pradesh. The permanent campus of IIM Sirmaur is coming up at the national highway in DhaulaKuan near Nahan town on 210 acres of land.
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