JAGSoM offers unique AACSB accredited BBA Program at Vijaybhoomi University Mumbai; Options to graduate with BBA Honors in 4 years, or get MBA in 5 years

Great Lakes | Last Date: 12 FEB | Apply Now
IMT Ghaziabad | Last Date: 31 JAN | Apply Now
IMI New Delhi | Last Date 30 JAN | Apply Now
FORE Delhi | Last Date 31 JAN | Apply Now
TAPMI Manipal | Last Date: 31 JAN | Apply Now
BIMTECH | Applications Closing | Apply Now
LBSIM Delhi | Applications Closing | Apply Now
IMI Kolkata | Applications Closing | Apply Now
Jaipuria Noida, Lucknow | Applications Closing | Apply Now
NDIM New Delhi | Applications Closing | Apply Now
MBAUniverse.com News Desk |
July 21, 2022
AACSB Accredited Jagdish Sheth School of Management (JAGSoM) has launched a unique BBA program at VIJAYBHOOMI University near Mumbai. Globally acclaimed academics Padma Bhushan Prof. Jagdish Sheth (Chairman, JAGSoM) and Prof. A Parasuraman (Pro-chancellor, Vijaybhoomi University) are mentoring this program. Admissions for JAGSoM BBA are currently open. In this article, we review JAGSoM BBA program – its USPs, Faculty, Curriculum, Fees, Admission process and a lot more.
JAGSOM BBA Admissions

One of the first six Business Schools in India with AACSB Accreditation, Jagdish Sheth School of Management (JAGSoM), formerly known as IFIM Business school offers unique BBA (Hons) and Integrated BBA+MBA programs with international dual degree options with ESCP Europe, ESC Rennes and UOW Australia. JAGSoM offers exit options after 3 years of completion of BBA degree, at the Vijaybhoomi University, Mumbai.  

JAGSOM BBA is developed as an innovative program designed for new age professional roles that require creativity, innovation, problem solving skills. The program does not just focus on making an individual ‘industry-ready’ instead focuses on developing the personality of the future leaders to face and transcend any challenge in any niche.

Vijaybhoomi University is India's first liberal university that stands out amongst top academic institutions in India. It is a State University created by an Act of Maharashtra State Legislature. The university aspires to offer relevant and quality education and engage in high-quality research in engineering, business, law, science, design and liberal arts. The university, based in Karjat, Raigad, is devoted to nurturing holistic, socially responsible, and continuously employable professionals who make a positive difference in the world.

In this article, we review JAGSoM’s BBA, its USPs, Faculty, Curriculum, Fees, Admission process and a lot more. Admissions are currently open for 2022 Batch JAGSOM BBA Admissions Open: Apply Now

Table of Contents

  1. JAGSoM: Institute Highlights & USPs
  2. JAGSoM BBA: Key Program Differentiators
  3. Vijaybhoomi University: Key Highlights & USPs
  4. Top Faculty Teaching & Mentoring the JAGSoM BBA Students
  5. JAGSoM BBA Specializations
  6. JAGSoM BBA Fees & Intake
  7. JAGSoM BBA Placements
  8. JAGSoM BBA Admission Eligibility Criteria
  9. JAGSoM BBA Selection Process
  10. Vijaybhoomi University campus

1. JAGSoM: Institute Highlights & USPs

1.1 Accreditation: In 2018, JAGSoM (formerly IFIM Business School) became the sixth B-school in India after ISB, TAPMI, IIM Calcutta, IMT Ghaziabad and XLRI to be AACSB Accredited.

1.2 Ranking: In 2020, QS Masters in Marketing Ranking 2021 ranked JAGSoM amongst the Top 100 (51-100 band) in the world

1.3 Prof Jagdish Sheth, Global Management Guru, Mentoring JAGSoM: On October 21, 2020, IFIM Business School Bangalore was rechristened as JAGSoM after globally respected management guru Padma Bhushan Dr Jagadish Sheth.

1.4 JAGSoM BBA Fees: The 4 Years JAGSoM BBA (Hons) Fees is Rs.16 lakhs and 3 Years BBA Fees is Rs.12 lakhs

1.5 Strong Placements: JAGSoM BBA placements have remained strong. The Highest Salary in Placement 2021 stood at Rs. 22.25 LPA while the Average Salary was Rs. 10.58 LPA

1.6 UGC Approved: BBA/Integrated BBA+MBA is offered at Vijaybhoomi University which is a State University under The Vijaybhoomi University, Raigad Act, 2018 (Maharashtra Act No. 77 of 2018)

1.7 Faculty with Expertise in Creative Domains: The program is delivered by creative domain specialist faculty, with multi-decade experience in innovative problem solutions for commercial clients.

2. JAGSoM BBA: Key Program Differentiators
Choosing the right business school will play an important role in making the most out of your business education. Following are the key differentiators and highlights of BBA programs offered by JAGSoM at Vijaybhoomi University:

2.1 Exit Option after 3 Years: 4 Years BBA (Hons) and 5 Years Integrated BBA+MBA offers exit option after completion of 3 years with the award of UGC Recognized BBA degree by Vijaybhoomi University. The BBA is accredidated by AACSB, world’s most respected accreditation for B-Schools.

2.2 Benefits of Co-Learning: A unique residential program, JAGSoM BBA has a learning process that facilitates the benefit of co-learning with MBA participants and mentoring by faculty and industry practitioners

2.3 India's First and Only Liberal Professional University: JAGSoM BBA is an undergraduate liberal, professional program with Liberal curriculum in the sophomore years, followed by professional courses in the advanced years. You can learn instruments, be a vocalist, paint on a canvass, trek on the mountains and still be Industry 4.0 professional. The idea is to have a broader vision to prepare the graduates for a 100-year life and create an agenda for self-discovery and an ability of ‘learning to learn’.

2.4 Students Create Own Pathways: General education in the sophomore years to foster critical thinking and interdisciplinary thinking. In the first two years, students are imparted liberal, broad-based education followed by options to create own pathways

2.5 International Dual Degree Options: JAGSoM offers dual degree pathways for its BBA students in partnership with ESCP Europe, ESC Rennes School of Business, University of Wollongong, Sydney Business School, SUNY Albany.

2.6 Industry relevant Curriculum: JAGSOM BBA is Industry developed curriculum with Immersions and Internships for managerial roles in new age innovative and creative Industries.

2.7 Innovative Pedagogy: JAGSoM adopts the multimodal experiential learning-based approach in teaching pedagogy. Its BBA is Work-based learning program with provision of lateral movement between vocational and formal degree programs. Good incubation facilities for Innovation and Business Ventures are available. The blended asynchronous and synchronous course delivery enhances learning experience.

3. Vijaybhoomi University: Key Highlights & USPs
Vijaybhoomi is a UGC recognized State University, created by Government of Maharashtra by an special Act. A few key highlights and USPs of the University are as below:

3.1 Two Important Inspiring Personalities
University is inspired by the lives and ideologies of two great persons – one from the annals of history, the other an idol for modern day entrepreneurs.

3.1.1. Chhatrapati Shivaji
The founder of the Maratha Empire, Chhatrapati Shivaji Maharaj, has been the major inspiration for the Vijaybhoomi university coming into existence. Chhatrapati Shivaji Maharaj was fearless, agile, intelligent, a believer of meritocracy, ambitious and had a die-hard attitude which are the founding principles of Vijaybhoomi University.

3.1.2 Shri V B Padode
The key inspiration behind founding the Vijaybhoomi University is Shri Vijaysingh B Padode who founded the Dalal Street Investment Journal (DSIJ) in 1986. It is a leading financial magazine with a loyal following of more than 150,000 readers. During his successful journey of being an accomplished journalist, educator and entrepreneur, he earned his reputation to be a hard worker, a solution seeker, a solution provider, a super negotiator, a strong observant, a meticulous analyst, a patriot, a perennial optimist, an entrepreneur, and a fine human being with a die-hard attitude.

3.2 Founders & Academic Leaders at Vijaybhoomi University
The University is organized into independent schools for developing and delivering industry relevant curriculum associated with the respective professional degrees. Each of these schools is led by a Dean who is an accomplished academician and scholar and each school enjoys the patronage from an advisory board consisting of the best experts from the industry and academia.

Well experienced and highly qualified team of academic leaders is offering the best at the Vijaybhoomi University. Some of such leaders at the University are: 

3.2.1 Shri Sanjay Padode: President & Chancellor
Presently building India’s first and only Liberal Professional University - Vijaybhoomi University, Shri Sanjay Padode is an engineering graduate turned entrepreneur. He is pivoted to be an educator for enabling society to be happy, prosperous and productive. He founded the IFIM Business School which was the sixth school in the country to have been accredited by the AACSB. 

3.2.2 Dr A Parasuraman: Pro-Chancellor 
Dr. A Parasuraman is a pioneer in service research and developer of the SERVQUAL methodology for measuring service quality. He is also the developer of a scale for measuring electronic service quality (E-S-QUAL) and a scale for measuring the technology readiness of people [Technology Readiness Index (TRI)]. He has published over a hundred articles in leading scholarly journals as well as several books. His publications have garnered over 160000 Google-scholar citations in total. Dr Parasuraman is Emeritus Professor of Marketing and James W. McLamore Chair Emeritus at Miami Business School, University of Miami.

3.2.3 Dr Atish Chattopadhyay: Vice Chancellor
An entrepreneur and educator, Dr. Atish is a keen proponent of globalization of Indian business schools. He has previously held leadership positions at top institutions — SPJIMR Mumbai, MICA Ahmedabad, and IMT Ghaziabad. Under his leadership, schools have initiated pioneering pedagogical innovations which won accolades globally, including AACSB’s ‘Innovations that Inspire’ list. As professor of Marketing, Dr Atish has published in top journals and consulted with top MNCs covering the Asia Pacific and Latin America. He pioneered a study in association with industry to curate a graduate management curriculum that caters to the needs of Industry 4.0 to groom Leaders 4.0.

3.2.4 Dr. Shalini Kalia, Dean, JAGSoM (VU Mumbai Campus)
Dr Shalini Kalia is an academician, author, and institution builder with more than 18 years of experience in leading Business schools like NMIMS Global, S P Jain School of Global Management, and IMT Ghaziabad. Dr Shalini is passionate about driving new initiatives and has played key roles as Chief Academic Officer at NMIMS Global; Deputy Director, EMBA (Mumbai), S P Jain School of Global Management; and Admissions Chairperson, IMT Ghaziabad. Dr Shalini has diverse teaching experience in the Communications & Management area at the schools of repute, including international schools like E M Normandie Business School (France); S P Jain School of Global Management (Dubai); IMT Dubai. She has been involved with highly esteemed and world-renowned AACSB & SAQS accreditations. Dr Shalini has co-authored nine books with reputed publishers like Wiley, Pearson, and IGI Global in addition to several interdisciplinary case studies and research papers.

3.2.5 Dr. Navneet Sharma: Registrar (Vijaybhoomi Campus)
Dr. Navneet Sharma, VB Padode Chair Professor of Business Responsibility and Dean, IFIM Business School at Vijaybhoomi, engages in issues relating to market regulation, CSR and corporate governance. At Vijaybhoomi, he is involved in development of new age curriculum and pedagogy in business studies area to produce future-ready graduates.

3.2.6 Prof. Pravin Mishra: Dean – School of Design (Vijaybhoomi University)
Prof. Pravin Mishra is a communication designer, an award-winning filmmaker and an accomplished painter. His numerous accolades include ‘National Critics Award’ at the prestigious Mumbai International Film Festival (MIFF’04) and 'Best Documentary Film Award' at Ahmedabad International Film Festival (AIFF’09). An alumnus of National Institute of Design (NID), Ahmedabad, Prof. Mishra has been a weekly columnist with TOI’s ‘Ahmedabad Mirror’ for over 5 years. Prof Mishra has conducted courses, workshops or screenings at some of the top institutes in India including IIMA, NID, MICA and CEPT. In 2017, he delivered lectures on 'Storytelling' and 'Visual Communication' at University of Southern California (USC) and Michigan State University (MSU). At present, Prof Mishra is serving as Dean, School of Design, Vijaybhoomi University. 

JAGSOM BBA Admissions Open: Apply Now

4. Top Faculty Teaching & Mentoring the JAGSoM BBA Students
JAGSoM’s faculty are an eclectic mix of academic scholars and industry practitioners. The faculty are ‘Domain Specialists and not ‘Functional Area Generalists’. Within each functional area- Marketing, Finance, HR and Analytics & Digital Business- JAGSoM has faculty specializing in specific subjects and domains. This helps its students acquire in-depth knowledge and skills. The faculty have expertise and experience in their respective domains, either through rich industry experience or programmatic research and knowledge creation. Brief details & profiles of some of the faculty members at JAGSoM are as below:

4.2 Prof. Nilesh Thomas: Prof. Nilesh, an alumnus of the University of Newcastle, Australia, is a sound engineer and music technologist with nearly two decades of experience in designing and delivering higher education programmes and Occupational Standards aligned to the Malaysian Qualifications Framework, UK’s QAA and India’s National Skills Qualification Framework (NSQF). Nilesh is an MESC certified Master Trainer (Sound Engineering), an Apple Distinguished Educator, and an Avid Certified Instructor for Pro Tools Digital Audio Workstations.

4.3 Prof. Ashutosh Phatak: Ashu, as he is better known, is an alumnus of the Wharton School of Business and an award-winning multi-instrumental music composer and producer, who has released over 15 contemporary music albums in the past two decades. He is one of the most sought-after composers in advertising and films, having composed music for over 3,000 television commercials and soundtracks for 10 feature films. Ashu is a serial entrepreneur who co-founded India’s premier live music venue chain, Blue Frog and The True School of Music, among several other ventures that serve music, entertainment and hospitality industries.

4.4 Prof Rajan Nair: Rajan's creative work covers virtually all categories of products and services an advertising professional would love to be associated with. Although an Economics and Law graduate, he's always been a writer by passion. He has worked in some of the (arguably) most creative agencies in the country: Contract, Enterprise, Nexus-Equity (as Founder-Director), Ambience and TBWA Anthem. In over 30 years in the advertising industry, he has worked on some of the best known brands, and created some of the most memorable and long-lasting campaigns in the country including Raymond’s 'The Complete Man', The Economic Times 'The Power of Knowledge' and NECC Eggs 'Sunday ho ya Monday'. Prof Rajan Nair has won over 150 awards, including finalist at CLIO Awards, the London International Advertising Awards, ABBY and CAG Awards, awards from Pioneer, Mid-Day, and A&M, Tops International (Copywriter Of The Year).

4.5 Prof Subhash Tendle: Prof. Subhash Tendle, has over 35 years of relevant hands-on experience in creating advertising and brand communication. As Creative Director for FCB-Ulka for more than two decades, Prof. Tendle has worked on brand communication campaigns both in print and TV medium for several well-known brands including Godrej, Ceat Tyres, Ciba Geigy, Crompton Greaves, ITC Hotels, Captain Cook (Atta and Salt), Santoor Soap and Nerolac Paints to name a few. He was responsible for creating the famous mascot, 'Goody' the tiger, for Nerolac Paints. During his stint with FCB, he was also involved in training the people from the creative department to be more effective in their idea generation work. After retiring from FCB-Ulka, he joined MICA as an associate Professor in 2001. In 2006, He became a Professor and Director of ‘Crafting Creative Communication’ (CCC), a specially designed programme for budding art-directors, copywriters and ad-film makers. From August 2015 till March 2021, he taught as an Adjunct Professor at MICA. Prof. Tendle is an alumnus of Sir J.J. Institute of Applied Arts, Mumbai, graduated in 1966.

5. JAGSoM BBA Specializations
JAGSoM offers following specializations in its 4 Year BBA (Hons) and 5 Years Integrated BBA+MBA programs

  1. Marketing.
  2. Finance.
  3. Human Resource Management (HRM)
  4. Digital Business and Analytics.
  5. Inter Disciplinary Majors
  • Music & Entertainment in collaboration with True School of Music
  • Design Management with a focus on Communication Design in collaboration with Vijaybhoomi School of Design
  • Legal Studies in collaboration with School of Law

6. JAGSoM BBA Fees & Intake
JAGSoM BBA Fees and programme wise intake is as below:

BBA Fees
4 Years BBA (Hons)
Rs.16 Lakhs
5 Years Integrated BBA+MBA
Rs.21 Lakhs

6.1 Exit Option After Completing 3 Years JAGSoM BBA Degree Program
JAGSoM offers exit option after 3 years of successful completion of study in the BBA (Hons)/BBA+MBA programmes with an undergraduate BBA degree from Vijaybhoomi University. The 3 years BBA Fees is Rs.12 lakhs. The fee includes boarding and lodging in hostel.

7. JAGSoM BBA Placements
JAGSoM’s Industry Internship Program provides a transitioning bridge to our students from Theory to Practice - Classroom to Corporate journey. This also provides a runway to Final Placement. JAGSoM BBA placements are not only rising but are also completed much before the close of session for the final batch.

7.1 JAGSoM Placements 2021: Key Highlights

  • Average Salary: Rs. 10.58 LPA
  • Highest Salary: Rs.22.25 LPA
  • 70 Recruiters participated in Placement 
  • An increasing hiring trend seen in Placement in IT, Management Consulting, and Edu Tech sectors
  • Top Recruiters: PwC, DELL, KPMG, ORACLE, Arcesium, BNY Mellon, Grant Thornton, HDFC, Hexaware, ANZ  

8. JAGSoM BBA Admission Eligibility Criteria
The JAGSoM BBA Eligibility 2022 needs following academic qualifications to apply for admission:

  • 50 percent in XII grade or Senior Secondary School Exam or any other equivalent exam
  • Qualifying in the VUSAT exam

9. JAGSoM BBA Admission 2022: Selection Process

  • Appear in VUSAT
  • Participate in Admission Selection Process (ASP)
  • Selection will be based on a qualifying composite score based on the scores obtained in Class 12, VUSAT, admission guidelines and the interview

JAGSOM BBA Admissions Open: Apply Now

10. Vijaybhoomi University Campus
Spread across sprawling 53 acres of land, the Vijaybhoomi campus is nestled in the foothills of Bhimashankar Jyotirlinga in the Western Ghats (Sahyadri Hills) in the Karjat town, in Greater Mumbai region of Maharashtra. The University campus is at a three-hour drive from Mumbai and Pune airports and the nearest railway station, Karjat, is about 30 kilometres away.

The University campus was designed on a multiple axis system, each corridor, passageway or window frames views of the mountain range that serves as a backdrop to this beautiful site. This also helps create light wind tunnels that bring in cross ventilation to every part of the campus, minimising the need for air conditioning systems.

10.1 Classrooms
The teaching and learning infrastructure is equipped with the state of the art teaching aids consisting of smart boards, live lecture capturing and is supported by a sophisticated learning management system. Presently, the campus is equipped with 24 classrooms with most advanced teaching aids.

10.2 Library
The campus is equipped with a rich collection of relevant books required to support the delivery of the curriculum. The library provides for electronic access to research and knowledge bases to enable students to explore, discover and research. The campus is completely enabled by high speed wi-fi and each student is provided with adequate bandwidth to keep learning.

10.3 Labs
Following labs exist at the University campus:

  • Media Design Lab
  • Foundation Design Lab
  • Physics, Electronics and Chemistry Lab
  • Information Sciences Lab
  • Moot Court

10.4 Sports complex
Vijaybhoomi campus has a full-fledged sports complex with state-of-art sports infra – Riding, Trekking, Swimming, Shooting, Gym, Basketball, Tennis, Squash, Badminton, Football  

10.5 Hostel & Mess
The campus provides comfortable shared accommodation for the students. The student residences have been designed to provide co-living spaces for nurturing lifelong networks with peer students. After all, friendship and co-living help one develop respect for individuality, build tolerance and teach coexistence. Each student is provided with a uniquely designed self-contained living unit consisting of a comfortable bed, storage space and cosy tucked-in study space.

With the consultation of experts, in the field of nutrition & wellness, it is ensured that Students are exposed to the right awareness & resources to ensure that these building years are utilised fully for capability building of the body & the mind.

The success of building JAGSoM (Formerly IFIM Business School, Bangalore) in 1995, encouraged the founders to develop and build the Vijaybhoomi University for propagating the “Spirit of Vijay” and its mission. In last few years, JAGSoM has taken a series of steps to offer differentiated MBA and BBA Programs.

JAGSoM is building a distinct identity and reputation in the highly cluttered and complex Indian Management Education Landscape, where more than 3,000 MBA Programs are being offered by IIMs, PGDM B-schools and Private/Public Universities. JAGSoM has some of the strongest Finance and Marketing faculty in the country with CXO Experience, IIMs, IITs, BITS, Foreign University. Pioneer of India’s only service excellence index (index of Service Excellence in India – iSEI) JAGSoM’s Research Incubation Program figured on AACSB’s ‘innovations that inspire’ list of 2019 for Asia Pacific region. It is the only Business School to offer a Bespoke Curriculum model which provides a tailor-made learning path for each student. JAGSOM BBA Admissions Open: Apply Now

Stay tuned to MBAUniverse.com for more updates on JAGSoM.