T. A. Pai Management Institute (TAPMI) Manipal, one of India’s leading B-schools, has announced the launch of its two-year full time PGDM Programme in Marketing and Sales Management (PGDM – MSM). TAPMI will apply to AICTE for program approval in line with the regulatory process. The application process for admission 2019 to the programme has opened on November 24, 2018.
Programme to Bridge Demand-Supply Gap
Targeted at people who work in the Sales & Marketing domain, the programme aims to bridge the demand-supply gap in the market for a well-structured Sales Management programme. With technological progress in analytics and big data, making sales job more data-driven, the course and the curriculum is designed keeping in mind the growing demand for well-trained sales professionals in the country.
Programme to Focus on Skill Development
The graduates from the program will be skilled in domains such as FMCG, Services, B2B and Technology. The program would focus on the much-needed interpersonal skills coupled with technical skills that would help the graduates to succeed in senior strategic positions in Sales.
Speaking on the occasion, Prof Madhu Veeraraghavan, Director, TAPMI, said, “Sales is the engine that drives business. Businesses have to contend with challenges and opportunities in the context of competitive intensity, digital penetration and supply side technological changes. Our new program will focus on imparting skills and competencies for creating and managing innovative channel business models”
Greater Industry Engagement
The Program Chair, Prof. Gururaj Kidiyoor said “We are excited about the programme which will be a unique programme. Because the emphasis is on Selling and Sales Management, we would work very closely with the industry to make it a practice-oriented course. We are aware that MBAs need to be relevant to the industry and we shall spare no efforts to make the PGDM – MSM programme the best in the country. We are already in the process forming an advisory board consisting mainly of top sales professionals”.
Admissions Chair, Prof. Aditya Jadhav said “This program is one of its kind. After lot of deliberation we decided to offer a two year program as we want to impart industry relevant skill sets. The second year of the program will focus on the sectors where the student wants to make his career and impart sector-specific knowledge with the help of industry experts.”
Application has Opened on Nov 24, 2018
TAPMI has opened its application form for all its programs, including the new program on November 24, 2018.
The T. A. Pai Management Institute, known as TAPMI is located in the student city of Manipal, Karnataka. With academic rigour and experiential learning as its core, TAPMI’s Post Graduate Diploma in Management programs (PGDM) is approved by the All India Council for Technical Education (AICTE) and internationally accredited by AACSB. Apart from the flagship PGDM programme, TAPMI offers PGDM-Healthcare, PGDM-BKFS, PGDM-HR and the newly inducted PGDM –Sales & Marketing.
Stay tuned to MBAUniverse.com for more updates on TAPMI Manipal
