JAGSoM Bengaluru curriculum highlights for each specialised PGDM program are as given below:
PGDM Marketing
The curriculum includes foundation courses in marketing principles, consumer behavior, and strategic marketing. Core courses cover advanced topics like digital marketing, brand management, and market research. Specialized electives in MarTech, data analytics, and CRM complement certifications in digital marketing tools and workshops led by industry experts. Experiential learning is emphasized through live projects, industry mentorships, and capstone projects that address real-world challenges.
PGDM Finance
Students build a base with foundation courses in financial accounting, managerial economics, and corporate finance. Core subjects such as investment analysis, financial modeling, and portfolio management are supplemented by electives in fintech and blockchain. Practical workshops on financial tools like Bloomberg Terminal and certifications in financial planning provide hands-on expertise. The program concludes with a capstone project focused on applying theoretical knowledge to practical financial challenges.
PGDM Data Science & Business Analytics
This program combines technical and business acumen with foundation courses in programming, statistics, and data visualization. Core courses like machine learning, data mining, and deep learning are enhanced by electives in AI, data governance, and cloud computing. Certifications in Python, Tableau, and SQL, along with real-world industry projects and internships, ensure a practical learning experience.
PGDM International Business
With a blend of foundation courses, specialization pathways, and electives, the program combines global exposure through live projects, mentorships, and a capstone project for leadership readiness.