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T. A. Pai Management Institute (TAPMI) Manipal

T. A. Pai Management Institute (TAPMI) Manipal - MBA-Marketing

Manipal, Karnataka | Established in 1980 | Approved/Accredited by AICTE, NBA, AACSB, AMBA, UGC | Private

NIRF Management Rank: #39
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Last Updated on November 3, 2026 by MBAUniverse.com News Desk

MBA Marketing (MBA-Marketing)

📅 Duration

24 Months

🎓 Mode of Study

Full Time

🎓 Seats

60

💰 Fees

Rs. 21.56 Lakhs

💼 Average Salary

Rs. 14.42 LPA

✅ Approved by

AACSB, AICTE, AMBA, NBA

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TAPMI Manipal MBA-Marketing Program Highlights

TAPMI Manipal MBA Marketing: Curriculum, Placements, Fees, Admission 2027

TAPMI Manipal is one of top MBA college in India with AACSB Accreditation and was ranked #20 in India as per the MBAUniverse.com Rankings 2026. TAPMI Manipal MBA HRM (Human Resource Management) Admission 2027 is open. Apply Now.

TAPMI MBA Marketing program is uniquely structured to provide students with a holistic understanding of marketing concepts, tools, and techniques. The program dedicates over sixty-five percent of course learning hours to marketing to ensure that students immerse themselves deeply in the field. This exposure to marketing management is complemented by interdisciplinary learning, ensuring MBA in marketing students have a well-rounded management education. Read about TAPMI MBA Marketing including admission dates, eligibility, curriculum, fees, placements, ranking, cut off, seats, and other highlights in this article.

TAPMI Manipal MBA Marketing Program Differentiators

  • BrandScan course, which allows analysing actual business challenges through research and provides solutions to organizations
  • “Accredited degree” status from the Chartered Institute of Marketing (CIM), UK and Australian Marketing Institute (AMI) Live projects, in addition to a summer internship, provide the necessary industry exposure to students
  • Mentoring by TAPMI alumni holding senior leadership positions
  • Workshops delivered by industry professionals
  • Successful track record of attracting companies in FMCG, durables, retail, banking, and B2B sectors, offering sales management, Product Management, and retailing roles for final placements.

TAPMI MBA Marketing program is ideal for candidates with a strong academic background, preferably with work experience and a substantial achievement orientation. With the support of TAPMI’s faculty, alumni, and industry connections, students are well-positioned to become leaders in the marketing domain.

TAPMI MBA Marketing Placements: TAPMI has completed 100% placement of the MBA HRM students with high salaries and participation from the top companies.   

TAPMI Manipal MBA-Marketing Curriculum Highlights

TAPMI Manipal MBA Marketing Curriculum and Structure

During the two-year MBA program, students undergo 976 hours of classroom and non-classroom learning. A student admitted into the MBA Marketing program will complete 600 hours in Year 1. The remaining 376 hours will be completed in Year 2 of the program.

A standout feature of the TAPMI MBA Marketing Curriculum is BrandScan, a marketing course that allows students to work on real-world business challenges that leading organizations face. BrandScan has evolved from a humble market research fair in Manipal in 1993 to a comprehensive market research activity spread across India. Over the years, students have collaborated with clients like ITC, CIPLA, CavinKare, HP, and Reliance. 

TAPMI Manipal MBA-Marketing Eligibility Criteria

🎓 Education Requirements

Bachelor's Degree With At Least 50% Marks Or Equivalent CGPA

💼 Work Experience

Not specified

📝 Exam Accepted

CAT, XAT, NMAT, GMAT

📋 Detailed Eligibility Criteria

TAPMI Manipal eligibility criteria for MBA Admission 2027 include following criteria:

  • The candidate must hold a bachelor's degree of minimum 3 years duration, with at least 50% marks or equivalent CGPA.
  • A candidate in final year of graduation can also apply
  • Applicant should appear in one of the acceptable MBA entrance exams CAT/XAT/ NMAT/GMAT. The candidate should be registered for at least one these exams and must score well to become eligible for admission

TAPMI Manipal MBA-Marketing Fees

Fee Structure

Detailed breakdown of program fees

Fee ComponentAmountCurrency
Tuition Fee
₹21.56LINR
Total Program Fee₹21.56LINR

Note: Fees are subject to change. Please verify with the institution for the most current fee structure.

TAPMI Manipal MBA-Marketing Scholarships

Dr. Ramdas M. Pai Scholarships for the Batch of 2027-2029

At T A Pai Management Institute, merit is recognized and rewarded. The Dr. Ramdas M. Pai Scholarships are designed to attract high-potential students and support outstanding academic, professional, and leadership potential through merit-based financial assistance.

Eligible students can benefit from up to 100% tuition fee waiver across select scholarship categories.

100% tuition fee waiver 

Scholarship for Excellence in Academics and Practice

  • Available for the students of all MBA programs
  • Recognizes exceptional academic, professional, and competitive exam performance
  • Open to high CAT/XAT/GMAT performers, candidates with quality work experience, and professionals with qualifications such as CA, CFA, CS, FRM, or CMA
  • Awarded on a merit-based evaluation process

20% tuition fee waiver

Scholarship for Achievers

  • Available for 5% of the approved intake across MBA programs

  • Based on academic performance and merit within the program

TAPMI Manipal MBA-Marketing Cut off

Cut-Off Requirements

Minimum scores required for admission

ExamScore TypeRequired Score
CAT
Percentile80
XAT
Percentile80
NMAT
Score200
GMAT
Score600

Note: Cut-off scores may vary each year based on applicant pool and program demand.

TAPMI Manipal MBA-Marketing Admission Process

TAPMI MBA Marketing Admission Process 2027 is through various MBA entrance exam scores. TAPMI MBA Admission Process has following steps:

Step 1: Appear in Entrance Test CAT, XAT, GMAT and NMAT score well to clear the TAPMI cut off

Step 2: Apply for TAPM BKFS Admission 2027 through official TAPMI application form. Apply Now

Step 3: Check TAPMI Shortlist for final selection round

Step 4: Participate in TAPMI Personal Interview Round  

Step 5: If selected, accept admission offer and pay admission fees

TAPMI Manipal Admission 2027 Important Dates are as below:

  • TAPMI Application Start Date: October 15, 2026
  • TAPMI Last Date to Apply: January 15, 2026
  • TAPMI Manipal Shortlist Announcement for GD-PI-WAT: Jan/Feb 2027
  • TAPMI Manipal Final Selection PI Round dates: Feb/March 2027
  • Final Admission Offer to MBA 2026-28 Batch: April 2027
  • Batch commencement: June/July 2027  

TAPMI Manipal shortlisting Criteria is given below.

Applicants will be shortlisted based on valid (best scores) entrance examinations. Applicants can submit more than one test score.

  • CAT (Common Admission Test) 2026
  • XAT (Xavier Aptitude Test) 2027
  • GMAT (Graduate Management Admission Test) January 1, 2022- January 31, 2027
  • NMAT by GMAC 2026 scores, whichever is higher.

Apart from high test score, TAPMI considers the overall profile of candidates. For example, academic profile (10th, 12th, Graduation marks), work experience, extra-curricular achievements, achievements in sports, contribution to social activities, entrepreneurial spirit, diversity, leadership potential, integrity and values. The entrance examination cut-off may vary slightly each year across programs, depending upon the profile of applicants and the suitability of the profile to specific program(s).

Students are informed about the shortlist decision on their registered email address.

TAPMI Manipal MBA-Marketing How to Apply

TAPMI Manipal MBA Marketing Application 2027 form should be submitted online. Apply now.

TAPMI Application Fee for one programme is Rs. 2000. Fees for multiple program applications is as below:

Programs applied for

Application fee

Up to two programs

₹2,500

Three programs

₹3,000

Four programs

₹3,500

Five programs

₹4,000

Six programs

₹4,500

Seven programs

₹5,000

Selection Process

TAPMI final selection will be done on the basis of the candidate's profile and overall performance in Stage I and Stage II, as assessed by the institute.

Fast-track admits
Candidates with outstanding academic achievement, leadership potential and a strong GD and PI performance may be selected as Fast-Track Admits and receive their offer letter within 48 to 72 hours of the interview.

Selection Criteria Weightage

Selection CriteriaWeightage (%)Visual
1Entrance Exam Score
35%
2Personal Interview (PI)
35%
3Academic Performance
15%
4Writing Ability Test (WAT)
10%
5Gender Diversity
5%

Note: The selection process may vary each year. Weightage percentages are subject to change based on program requirements.

Important Dates

EventStart DateEnd Date
Application OpenOct 15, 2026Jan 15, 2027

TAPMI Manipal MBA-Marketing Placement

YearAverage SalaryMedian SalaryHighest SalaryBatch Placed
2026₹14.4L₹0.0L₹26.5L100%
2025₹14.0L₹0.0L₹32.8L100%
2024₹13.3L₹0.0L₹17.0L100%
2023₹14.8L₹0.0L₹23.4L100%
2022₹11.6L₹0.0L₹18.0L100%

Latest Placement (2026)

₹14.4L
Average Salary

Highest Package

₹32.8L
Across all years

Placement Rate

100%
Latest batch (2026)

TAPMI Manipal MBA-Marketing Recruiters

Recruitment Overview

Companies actively recruiting from this program

14
Total Recruiters
4
Industry Sectors

Top Recruiter

14 companies recruiting from this program

ADANI GROUP

ADANI GROUP

CAPGEMINI INDIA

CAPGEMINI INDIA

COGNIZANT

COGNIZANT

CRISIL

CRISIL

DELOITTE

DELOITTE

EY

EY

GEP

GEP

GOLDMAN SACHS

GOLDMAN SACHS

HCL TECHNOLOGIES

HCL TECHNOLOGIES

INFOSYS CONSULTING

INFOSYS CONSULTING

ITC LIMITED

ITC LIMITED

JP MORGAN CHASE & CO

JP MORGAN CHASE & CO

KPMG

KPMG

VIRTUSA

VIRTUSA

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