MICA Ahmedabad, the school of ideas, dedicated to creating Leadership in Strategic Marketing and Communication has begun two week long orientation programme on June 11, 2023 for 235 admitted students across three programs MICA’s flagship Postraduate Programme (PGP – PGDMC and PGDM), Crafting Creative Communications (CCC), and Fellow Programme in Management (FPM). Considering that mindfulness and well-being are the very important aspects, and have never been more crucial than in today's fast paced and highly interconnected world, this year MICA Ahmedabad is hosting a series of sessions focussing on the well-being of the incoming students in its orientation programme. The orientation program's chief guest, Mr. Basant Rathore, Senior VP – Strategy, Brand, and Business Development Jagran Prakashan Ltd. and a MICA alum, will share his mantras to inspire the new batch.
Sharing the key highlights of orientation program design, the Co-chairs of the Orientation Committee, Prof. Shubhra Gaur and Prof. Mini Mathur, said, “The Orientation programme focusses on the city, campus, community, career and the self. We aim to sensitise our new students to core MICA and human values like respect for diversity, equity, inclusivity, creativity, innovation, and sustainability. Special emphasis is given to holistic health comprising of prana (breathing), aasanas, high-intensity workouts, and a session on mental health by our in-house doctor and counsellor.”
MICA Orientation Programme 2023: Key Highlights
The orientation programme 2023, spanning over two weeks, is designed to be an exciting mix of engaging topics and activities.
- Total Students: 235
- Orientation Features include sessions on Yoga, mindfulness, breathing techniques, Zumba, and health nutrition
Talks by MICA Notable Alumni at Orientation
5 MICA highly placed alumni talks are scheduled during the Orientation as below:
- Nupur Agarwal, Media Account Specialist at Google
- Yogesh Gajria, Product Lead at Amazon Music
- Anshul Duggal, Founder and CEO, Flynt.com
- Maltesh Ashrit, Engagement Manager at Fractal
- Tanasha Anish Amlani, Brand Manager at Tanishq.
Key Sessions to Orient the Students
A session titled ‘Dealing with AI as a MICA student’ will acquaint the students with new ways to engage with the ever-changing world. Considering the significance of contemporary business practices for future managers, there is a session on implications and challenges of generative artificial intelligence. Besides two industry panels are there.
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. Its spirit lies in grasping contemporariness, and addressing the needs of an ever-changing environment. MICA assures the effective delivery of Strategic Marketing and Communication solutions to the industry, government and community. Today, MICA is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. One of the best B-schools in India, MICA is Ranked # 37 in Govt of India NIRF Ranking 2023-Management among top 125 B-schools. MICA’s flagship programs 2 Years Full Time Post Graduate Diploma in Management – Communication (PGDM-C) and 2 Years Full Time Post Graduate Diploma in Management (PGDM) has registered average package of Rs.20.09 LPA in Placements 2023.
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