Known as the School of Ideas, MICA Ahmedabad was established in 1991. MICA was formerly known as Mudra Institute of Communications, Ahmedabad. MICA is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA is an Autonomous, Non-Profit Institution.
MICA is a Fulbright Affiliate Institute and an approved and accredited partner of the Chartered Institute of Marketing, UK. MICA is a member of Association of Asia Pacific Business Schools (AAPBS) and Association of Management Development Institutions in South Asia (AMDISA). It has international collaborations for faculty and student exchange with renowned schools across the globe including ESCEM School of Business and Management, France ; Nanyang Technological University, Singapore; Institute of Applied Media Studies, Zurich; University of Texas, Pan-American, USA; Griffith University, Australia; Southern Methodist University, Dallas, USA among others.
MICA Ahmedabad is a highly ranked B-School. It was Ranked #37 in the GoI MHRD NIRF Ranking 2023 among 125 top Management institutes of India. MICA has a consistent record of 100% placements for PGDM-C and PGDM programmes. In placements 2024, MICA registered Average Package of Rs.19,21,535 and highest package of Rs.35,50,000 from FMCG sector. Large batch of 195 students received offers from 87 marquee companies which participated in placement 2024. Among the top recruiters were Aditya Birla Group, Accenture, Adani, Godrej, L'Oreal, Amul, Samsung, Tata among others.
MICA Ahmedabad offers AICTE approved programmes including 2 years full time PGDM-C; PGDM programmes. Besides it offers Post Graduate Certificate Programme and Fellow Programme in Management–Communications (FPM-C) MICA accepts CAT and XAT exam score for admission to its PGDM programmes.
MICA campus is located on the outskirts of Ahmedabad over 19 acres of green land. It has fully air-conditioned classrooms, seminar halls, an auditorium, an open-air theatre, a computer laboratory, a Library, hostel accommodation for over 300 students with 24*7 internet connectivity. It also has a café, a dining area and sports facilities. MICA runs a broadcasting centre for community radio
| Particulars | Details |
|---|---|
| Establishment Year | 1991 |
| Ownership Type | Private |
| Approved/Accredited by | AICTE, AIU Recognized PGDM as Equivalent to MBA |
| Rankings | NIRF #32 |
| Courses Offered | MBA/PGDM, One Year MBA Program, PhD/Fellow Program |
Courses
| Particulars | Details |
|---|---|
| Program Type | MBA/PGDM |
| Program Name | Post Graduate Diploma in Management Communications (PGDM-C) |
| Duration | 24 Month |
| Mode of Study | Full Time |
| Residential/Non-Residential | Residential |
| Seats | 180 |
| Fees | Rs. 23.00 Lakhs |
| Average Salary | Rs. 19.21 Lakhs |
| Approved/Accredited by | AICTE, AIU Recognized PGDM as Equivalent to MBA |
| Programs Name | Total Fees | Average Salary | Admission Status |
|---|---|---|---|
| Post Graduate Diploma in Management (PGDM) | Rs. 23.00 Lakhs | Rs. 19.21 Lakhs | Closed |
| Fellow Programme in Management | Rs. 0.25 Thousand | - | Closed |
| Particulars | Details |
|---|---|
| Program Type | One Year MBA Program |
| Program Name | Post Graduate Certificate Programme in Crafting Creative Communication |
| Duration | 12 Month |
| Mode of Study | Full Time |
| Residential/Non-Residential | Residential |
| Seats | 24 |
| Fees | Rs. 10.00 Lakhs |
| Approved/Accredited by | AICTE, AIU Recognized PGDM as Equivalent to MBA |
Admission
MICA Application has to be submitted online with the requisite application fee of Rs.2100/-. In the application, applicant needs to update the score options which he/she would like to submit (CAT/XAT/GMAT).
MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. MICA Ahmedabad admission process for PGDM-C is detailed below:
MICA Application has to be submitted online with the requisite application fee of Rs.2100/-.
MICA admission process for Post Graduate Programme in Crafting Creative Communication (CCC)
Cut Off
| Exam | Percentile/Score |
|---|---|
| CAT | 80% |
| XAT | 80% |
| GMAT | 80 / 800 |
Rankings
NIRF Rankings
| Year | NIRF |
|---|---|
| 2023 | 37 |
| 2022 | 42 |
| 2024 | 32 |
NIRF Rankings – Parameter wise Scores and Chart
| NIRF | Total Score | TLR | RPC | GO | OI | Perception |
|---|---|---|---|---|---|---|
| 2024 | 264.70 | 70.53 | 38.08 | 84.36 | 68.13 | 3.6 |
| 2023 | 264.87 | 70.12 | 31.45 | 86.71 | 70.07 | 6.52 |
| 2022 | 255.66 | 71.45 | 21.22 | 87.56 | 68.88 | 6.55 |
NIRF Rankings is based on Total Scores attained for following five ranking parameters: a) Teaching, learning, and resources (TLR) b) Research and professional practice (RPC) c) Graduation outcomes (GO) d) Outreach and inclusivity (OI) e) Peer perception (Perception)
Placements
| Year | Average Salary | Median Salary | Highest Salary | Batch Placed |
|---|---|---|---|---|
| 2024 | Rs. 19.21 Lakhs | Rs. 18.00 Lakhs | Rs. 35.50 Lakhs | 100 % |
| 2023 | Rs. 20.09 Lakhs | Rs. 19.00 Lakhs | Rs. 36.00 Lakhs | 100 % |
| 2022 | Rs. 19.01 Lakhs | Rs. 17.10 Lakhs | Rs. 57.52 Lakhs | 100 % |
Infrastructure
A/C Classrooms
MICA has spacious AC class rooms with computer facility
Cafeteria
There is a cafeteria to satisfy the midnight food needs of the students
Labs
MICA has computer Lab with round the clock internet connctivity
Hostel
MICA has hostel accommodation for over 300 students with internet connectivity
Library
Library at MICA has a large collection of books and journals, apart from large database of the latest advertisements & campaigns
Auditorium
MICA has spacious auditorium with large seating capacity at its campus
Convenience Store
Convenience store is set up for daily needs of students
Gym
Well equipped Gym at MICA takes care of students’ fitness
Hospital & Medical Facilities
MICA has Well equipped medical facilities with doctor & nurses available at its medical centre
Incubator
MICA has Incubation centre at the Entrepreneurship Development Cell
Shuttle Service
MICA offers shuttle service to its students, faculty and staff
Sport Complex
MICA has sports facilities like cricket grounds, tennis and volleyball courts among others
Wi-Fi Campus
MICA campus has 24*7 Wi Fi connectivity
Others
MICA offers great learning opportunities with various student clubs and committees
