Profile :
Digital and brand specialist with track record of building successful brands across industries - Quikr, Freshmenu, Appy. US & UK experience with powerful global brands like MasterCard, Microsoft and Royal Mail. Media agnostic thinker with rich ATL, BTL, CRM, & SEO expertise.
'LinkedIn Content 50' - 2018
'Campaign India A-List' - 2018
'Adobe Content 100' - 2017
Nominee - 'Marketer of the Year', IAA Leadership Awards 2014
Winner - Excellence Award, American Association of Advertising Agencies, Philadelphia 2002. 
Published Fiction Writer - 'Talking of Silence' published 2004.

Kanika Mittal - National Business Head, Twitter

Kavita Chaturvedi started her career with ITC Limited as the Marketing Service Manager and handled media for ITC. She has been with ITC since 2003 and currently is the Chief Operating Officer, Snack Business.

Leading Brand Solutions for India's biggest and most exciting brands across the Tech, Tech OEM, Auto, BFSI, FMCG etc. I am proud to drive Revenue for Twitter India's largest business portfolio. With this role intersecting marketing, technology, digital first thinking and culture, I have found a #passion that I can drive with #purpose.

Before Twitter, I was the Marketing Head at Reebok and led the brand through a number of noteworthy milestones:-

Delivered extremely strong brand health metrics. Like Topping the sports and footwear category in Brand Equity’s most Exciting Brands despite lowest MWB spend and achieving the Highest Quality of Consideration Score (QCS) in the world
Re-positioned into a premium fitness brand through an invigorated brand ambassador mix, inspirational brand communications, revamped point of sale consumer experience and digital transformation.
Disrupted the market with a Women’s First approach. Created #FitToFight and #GirlsFight Campaign with Kangana Ranaut breaking stereotypes and addressing issues of Gender Pay Gap and Eve Teasing.
Moved to an always-on Digital Approach with focus on content, influencer and community marketing and a Mobile First + Omni Channel Strategy and Implementation
Spearheaded Thought Leadership with #FitToFight Awards, Youth Talks, Fit India Survey etc