Post Graduate Diploma in Management Communications (PGDM-C)

MICA PGDM(C) is a two years full time programme in management. The programme stands out as a globally benchmarked holistic, empathetic, and creative management Programme that will build competencies in digital transformation, marketing and communications through a cutting edge and contemporary curriculum, innovative pedagogy, multidisciplinary research and learning outcomes relevant to emerging industry trends in technology, analytics, governance, innovation, entrepreneurship, and societal impact. The programme offers high placement opportunities in India as well as abroad.

MICA's spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.

The PGDM-C at MICA imparts professional knowledge in management theory and practice with specific emphasis on strategic marketing and communications that encompasses emerging industry trends in digital transformation and analytics. It will enable students to apply the knowledge and skills through intensive interaction with the industry using research and field-based immersion projects and learning.

On completion of the MICA PGDM-C programme, students will be able to demonstrate analytical and critical thinking abilities for data and evidence- based decision making using the latest trends in analytics, digital technologies, and business transformation. Besides, the Students will be able to have the ability to understand, manage and communicate global, economic, legal, and ethical aspects of entrepreneurship and business management.

Every year, MICA strives to design and develop cutting edge, innovative and creative programs and courses in collaboration with global advisory groups, industry professionals, MICA Faculty, Staff, Alumni and other institutional partners. MICA’s advanced and innovative curriculum, online learning tools and real-life work projects prepare and groom the students for global career path and industry work. Unique MICA offerings in Culture, Creativity and Entrepreneurship include courses such as Imagining India, Story Telling, Semiotics, Visual Cultures Learning and Industry Insights, Semiotics and Behavioral Architecture.

Pedagogy at MICA ensures group interactions, faculty mentoring and a combination of recorded and live sessions. The innovative pedagogy at MICA rests on peer-learning and developing the intuitive traits and emotional intelligence of the participants. 

The institute has pioneered program innovations in the areas of Digital Platforms & Strategies, Media & Entertainment, Marketing Analytics, Strategic Communication and Strategic Marketing area. 

The concentration courses are based on a career-building approach, keeping in mind the industry's need for professionals with clear career interests. The courses intend to enable the students to develop specific skills and perspectives in their chosen career paths, within the field of Strategic Marketing and Communication i.e. Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM) and Media Management (MM).

MICA Ahmedabad Scholarships, leading to partial or full fee waiver are offered to the students. MICA Scholarships are Merit Based and Need Based which are offered to students in 1st and 2nd year of the MBA courses to support them to pursue the management program with reduced financial burden. MICA Scholarships are awarded annually based on the student's overall academic performance and family income.  The scholarships are awarded to the students who are currently pursuing studies at MICA. The process of evaluating and awarding the scholarships is rigorous.

MICA offers Prof. Bikram Bindra "Equity Scholarship" and other merit and Merit cum Means scholarships. The students from PGP-1 will be eligible to apply. The Criterion for Scholarship selection is based on the Family Income not exceeding Rs. 10 lakhs per annum. Student’s academic performance should be minimum CGPA of 3.00  and class attendance record of minimum 80% in the first year for PGP-2 scholarship. Winning state/national/international level competitions will also add to eligibility.

The maximum number of scholarships to be awarded will be 25 to 27 (to PGP-1, PGP-2, and CCC), including the sponsored from Prof. Bikram Bindra for 1-2 student(s), where Prof. Bindra will provide Rs. 5 Lakhs to the student(s). The scholarship to be awarded for PGP-2 students will be up to 12. MICA will provide the scholarship up to 100% of the tuition fees per student in the programme. The number of scholarships to be awarded for PGP-1 will be up to 11 to 13. For CCC, the scholarsdhip will be awarded up to 2 students. MICA will provide up to 50% of the tuition fees per student in the programme. 

MICA Application has to be submitted online with the requisite application fee of Rs.2100/-. In the application, applicant needs to update the score options which he/she would like to submit (CAT/XAT/GMAT). 

MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. MICA Ahmedabad admission process for PGDM-C is detailed below: 

Step 1: Apply and appear in at least one of the acceptable Entrance exams -CAT/XAT/GMAT

Step 2: Apply for MICA admission and appear in MICAT-I or MICAT-II or in Both

Step 3: Check MICA Shortlist for final selection round. MICA awards 50% weight to MICAT and 50% weight to CAT/XAT/GMAT exam score in shortlisting process

Step 4: Participate in GE-PI in Final Selection Round  

Step 5: Check your Admission Status in Merit List and Pay admission fees. Final admission is based on performance in Group Exercise; Personal Interview, MICAT and  CAT/XAT/GMAT Score

Step by Step MICA Application process for admission to Post Graduate Diploma in Management Communications (PGDM C) programme is as below:

Step-1: Register to Get User ID: Click on Apply Now at MICA website. On the page that opens, you should fill in your name, mobile number, valid email ID and after clicking on ‘I Agree’ box, and entering captcha, you need to click on submit button.  

Step-2: Check & Verify Details: Verify the filled in information and click on OK button. Your User ID and password are now sent to your mobile and on your email ID. The page also displays your application number which you should note for future reference

Step-3: Go to Application and Upload Photo & Signature: Your MICA registration is now complete. Click on Go to Application and read instructions how to fill MICA application form and proceed further. The application form first requires to fill personal details, upload your photo & signature at the top 

Step-4: Fill Academic Details & Work Experience: On the next page you need to fill the academic details from class 10 onwards and also your work experience details

Step-5: Enter CAT/XAT/GMAT Exam Details: On this page you should choose the entrance exam the score of which you wish to submit for admission and if available now, you should submit exam score also. If you do not have the score card now, you will be allowed to update your score later. Besides, as MICAT is the mandatory test for MICA Admission, you should choose whether you wish to appear in MICAT-1 or MICAT-2 or in both

Step-6: Make Payment: MICA Application fee is Rs.2100. You need to pay this fee online. If the fee amount is correct you should click on ‘I Agree’ before finalizing the payment and proceed further. 

Step-7: Enter Entrance Exam Score after Result Declaration: After the CAT/XAT  result declaration, MICA will give you the opportunity to update your exam score. You should login as Already Registered candidate to update your CAT/XAT score

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