Post Graduate Certificate Programme in Crafting Creative Communication

The Post Graduate Certificate Programme in Crafting Creative Communication (CCC) at MICA is a ten-month intensive program which is designed to train students in creative problem-solving for the creative communication industry. MICA students are exposed to various creative mediums such as film, photography, graphic design and art to enable effective execution of their ideas and stories.

CCC is where idea crafters are born. The programme builds a shape-shifting tribe of dreamers and doers - the humorous and the courageous – dazzling the world with their craft. As such, the Crafting Creative Communications is more than just a programme. It is a transformative journey that provides a framework to discover and rediscover oneself. MICA empowers its learners to design communication that grabs attention and reflects the trends in a rapidly changing world. CCC is a uniquely designed programme that caters to the ever-evolving demands of the advertising, media and communication industry.

MICA constantly reviews and redesigns its curriculum and pedagogical framework to align it with the industry's expectations. It believes in building strong fundamentals and also gears up its students to be imaginative and disruptive while generating innovative ideas for branding and communication. The experiential learning methodology helps its students engage in the curriculum by imbibing the tools, techniques, processes and strategies through hands-on learning. 

The key curriculum areas of MICA Post Graduate Certificate Programme in Crafting Creative Communication (CCC) include Idea Generation Techniques; Storytelling; Drawing From Life; Copywriting; Art Direction; Writing Creative Briefs; Semiotics; Photography; Film-Making; Tool Learning; Branding; Radio; Digital Advertising; New Media and Experiential Marketing.

MICA Ahmedabad Scholarships, leading to partial or full fee waiver are offered to the students. MICA Scholarships are Merit Based and Need Based which are offered to students in 1st and 2nd year of the MBA courses to support them to pursue the management program with reduced financial burden. MICA Scholarships are awarded annually based on the student's overall academic performance and family income.  The scholarships are awarded to the students who are currently pursuing studies at MICA. The process of evaluating and awarding the scholarships is rigorous.

MICA offers Prof. Bikram Bindra "Equity Scholarship" and other merit and Merit cum Means scholarships. The students from PGP-1 will be eligible to apply. The Criterion for Scholarship selection is based on the Family Income not exceeding Rs. 10 lakhs per annum. Student’s academic performance should be minimum CGPA of 3.00  and class attendance record of minimum 80% in the first year for PGP-2 scholarship. Winning state/national/international level competitions will also add to eligibility.

The maximum number of scholarships to be awarded will be 25 to 27 (to PGP-1, PGP-2, and CCC), including the sponsored from Prof. Bikram Bindra for 1-2 student(s), where Prof. Bindra will provide Rs. 5 Lakhs to the student(s). The scholarship to be awarded for PGP-2 students will be up to 12. MICA will provide the scholarship up to 100% of the tuition fees per student in the programme. The number of scholarships to be awarded for PGP-1 will be up to 11 to 13. For CCC, the scholarsdhip will be awarded up to 2 students. MICA will provide up to 50% of the tuition fees per student in the programme. 

MICA Application has to be submitted online with the requisite application fee of Rs.2100/-. 

MICA admission process for Post Graduate Programme in Crafting Creative Communication (CCC)

• The selection process comprises of an online test that probes into the creative and intelligence quotient of the aspirants.
• The test is conducted through email with a stipulated time of 48 hours to answer a diverse range of questions designed to gauge the aspirant's understanding of creative thinking, articulation, and problem-solving abilities.
• Successful candidates are shortlisted for Personal Interview (PI), which will be held at Ahmedabad (MICA Campus), Bangalore, Delhi, Kolkata and Mumbai.
• The final selection of the candidates will be based on their overall performance.

Step by Step MICA Application process for admission to Post Graduate Programme in Crafting Creative Communication (CCC) is as below:

Step-1: Register to Get User ID: Click on Apply Now at MICA website. On the page that opens, you should fill in your name, mobile number, valid email ID and after clicking on ‘I Agree’ box, and entering captcha, you need to click on submit button.  

Step-2: Check & Verify Details: Verify the filled in information and click on OK button. Your User ID and password are now sent to your mobile and on your email ID. The page also displays your application number which you should note for future reference

Step-3: Go to Application and Upload Photo & Signature: Your MICA registration is now complete. Click on Go to Application and read instructions how to fill MICA application form and proceed further. The application form first requires to fill personal details, upload your photo & signature at the top 

Step-4: Fill Academic Details & Work Experience: On the next page you need to fill the academic details from class 10 onwards and also your work experience and other details

Step-5: Make Payment: MICA Application fee is Rs.2100. You need to pay this fee online. If the fee amount is correct you should click on ‘I Agree’ before finalizing the payment and proceed further. 

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