MICA Ahmedabad Admission 2023: Application is open in the School of Ideas through MICAT-II; MICAT-1 Exam on Dec 3; Check USPs, Criteria, Fee, Placement, Unique Selection Process

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MBAUniverse.com News Desk |
December 1, 2022
MICA Ahmedabad, premier management institute for Strategic Marketing and Communications, is open for admission 2023 with MICAT-II, its own entrance test. Application through MICAT-I is closed and the exam is on Dec 3, 2022. MICA offers 2 years full time AICTE approved PGDM and PGDM-C programs to groom business leaders with out‐of‐the‐box approaches. MICA will accept CAT/XAT/GMAT scores and the applicants will also have to appear in at least one MICAT conducted by MICA
MICA Admission 2023

Mudra Institute of Communications, Ahmedabad - MICA, the school of ideas, is one of the highly ranked management institutes and is India’s premier management school for Strategic Marketing and Communications with high RoI.  MICA offers AICTE approved 2-year Post Graduate Diploma in Management – Communication (PGDM-C) and Post Graduate Diploma in Management (PGDM) with the same eligibility criteria. Renowned for Creating Leadership in Strategic Marketing and Communication, MICA also offers 1-year Post Graduate Certificate Program, Crafting Creative Communications (CCC), and the 4-year Fellow Programme in Management (FPM). The application process for admission 2023 is open through MICAT-II as the last date to apply for MICAT-I has closed.  Last date to apply for MICAT-II is January 16, 2023

MICA PGDM-Communication and PGDM Admission 2023 Open: Apply Now

MICAT: MICA’s Own Admission Test
MICA conducts its own admission test MICAT along with accepting CAT/XAT/GMAT scores to select most suitable MICA fit candidates.  Two MICAT exams are conducted – MICAT-I is scheduled on Dec 3, 2022 and MICAT-II on January 28, 2023 (Check Details below). According to Dr. Shailendra Raj Mehta, President and Director of MICA, “Admissions at MICA are purely based on merit. Our entrance test MICAT not only tests for analytical skills but also for the creative skills of the students. We look for students whose left brain capabilities are as high as their right brain capabilities. It is because of this difference that MICAns stand out.”

Read this exclusive MBAUniverse.com article to know complete details on MICA Ahmedabad Admission 2023, key USPs, curriculum and pedagogical initiatives, Fee, Placement, selection process and a lot more.

Table of Contents

  1. MICA Key Highlights and USPs
  2. MICA Programmes offered & Specializations
  3. MICA Fees
  4. MICA Intake
  5. MICA Pedagogic Approach: Enhances Experiential Learning
  6. MICA Placement 2022
  7. MICA Admission Eligibility Criteria 2023
  8. How to Apply for MICA Ahmedabad PGDM Admission 2023?
  9. Important Dates for MICA Ahmedabad Admission 2023
  10. MICA Admission Criteria 2023: Step by Step Process
  11. MICA Cut Offs
  12. MICA Admission 2024

1. MICA: Key Highlights & USPs

  • 1.1 Highly Ranked: MICA is ranked # 42 in the GoI MHRD NIRF Ranking 2022 among 125 top Management institutes of India.
  • 1.2 Premier B-School for Marketing, Communication & Creativity: MICA is the only residential institute in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA programmes emphasize not only managerial acumen but also creative intelligence and focus on effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community. Today MICA is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital, and other related businesses.
  • 1.3 MICA Placements 2022: Corporate partnerships are very important part of MICA’s success. Over 100 companies participated in MICA placement 2022. Highest salary was Rs.57.52 LPA and Average salary increased to Rs.19.01 LPA in MICA Placement 2022.
  • 1.4 International Immersion: MICA offers a thoughtfully designed two-week international immersion program in the 2nd year of PGDM at The Michigan State University (MSU), USA. MSU’s Eli Broad School of Business and College of Communication, Arts and Sciences jointly offer this program to fulfil the global immersion needs to MICA’s PGDM-C and PGDM students.
  • This allows students to learn from the MSU Professors trained in the reputed Institutions like Stanford, Wharton, UCLA, Michigan University. The learnings go beyond the classroom to industry and culture through hands-on exercises, live projects with MSU students, and industry exposure in Detroit, Lansing and Chicago. The specific focus of the academic delivery and industry visits are Digital, Marketing, Analytics and Communication.
  • 1.5 Notable Alumni: MICA alumni hold key positions in top organizations across the globe in Brand Management, Media & Entertainment, Digital Communication, Market Research, Advertising, Development Management and Social Enterprise. Some of the notable alumni include – Navaneeth L V, CEO, The Hindu; Pankaj Bhalla, VP, Procter and Gamble; Kavita Chaturvedi, Chief Operating Officer, ITC Limited; Apurva Sircar, VP Branding and Communications, Bandhan Bank; Gautam Chhatwal, VP, Product & Revenue Strategy, Star Sports;  Kanika Mittal, National Business Head, Twitter; Kedar Lele, CEO & MD, Unilever Bangladesh Ltd; Manmeet Vohra, Head Marketing India and South Asia, VISA; Sushant Dash, President - India & Middle East, Tata Global Beverages; Basant Rathore, Sr VP, Strategic Planning, Brand and Business Development at Jagran Group; Meraj Hasan, Chief Marketing Officer, Welspun Flooring; Vinay Subramanyam, Head – Marketing, Britannia Industries Ltd;  Madhumita Chakraborty, Region Insights Lead, HP, Geneva Switzerland; Sudip Mitra, Sr Vice President, Consumer Insights & Brand Development, Aditya Birla Group
  • 1.6 Industry Relevant Curriculum: Every year, MICA strives to design and develop cutting edge, innovative and creative programs and courses in collaboration with global advisory groups, industry professionals, MICA Faculty, Staff, Alumni and other institutional partners. MICA’s advanced and innovative curriculum, online learning tools and real-life work projects prepare and groom the students for global career path and industry work. Unique MICA offerings in Culture, Creativity and Entrepreneurship include courses such as Imagining India, Story Telling, Semiotics, Visual Cultures Learning and Industry Insights, Semiotics and Behavioral Architecture.
  • 1.7 Pedagogic Initiatives: Pedagogy at MICA ensures group interactions, faculty mentoring and a combination of recorded and live sessions. The innovative pedagogy at MICA rests on peer-learning and developing the intuitive traits and emotional intelligence of the participants.
  • 1.8 High Batch Diversity in 1:1 Ratio: MICA has high batch diversity and men and women account for almost 1:1 ratio in the student body. This diversity is by default and not by design. Nearly half of the students at MICA come from non-engineering backgrounds. This is a unique distinction from other B-Schools.

2. MICA Programmes Offered & Specializations
MICA Ahmedabad offers following 2 years full time management programs which are unique in nature and are in high demand from the industry

  • 2 Years Full Time Post Graduate Diploma in Management – Communication (PGDM-C)
  • 2 Years Full Time Post Graduate Diploma in Management (PGDM)

2.1 MICA Program Specializations
MICA offers unique specializations. PGDM and PGDM-C programs cater to the industry need for qualified professionals and have MICA’s traditional emphasis on Strategic Marketing and Communication. Both the programs offer same specialization courses. The institute has pioneered program innovations in the areas of Digital Platforms & Strategies, Media & Entertainment, Marketing Analytics, Strategic Communication and Strategic Marketing area.

The specializations offered by MICA include Advertising and Brand Management, Marketing Analytics, Digital Communication Management, Media and Entertainment Management.

The concentration courses are based on a career-building approach, keeping in mind the industry's need for professionals with clear career interests. The courses intend to enable the students to develop specific skills and perspectives in their chosen career paths, within the field of Strategic Marketing and Communication i.e. Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM) and Media Management (MM).

3. MICA Fees*
MICA Fees for PGDM-Communication and PGDM programmes is same. Program wise MICA Fees is as below:

Programme Offered
MICA Ahmedabad Fees
Post Graduate Diploma in Management – Communication (PGDM-C)
Rs.21,00,000
Post Graduate Diploma in Management (PGDM)
Rs.21,00,000

 *MICA Fees for 2023-25 batch may be revised

MICA PGDM-Communication and PGDM Admission 2023 Open: Apply Now

4. MICA Seats
Below is shared the MICA Seats for PGDM and PGDM-C programs

Programme Offered
MICA PGDM Seats
Post Graduate Diploma in Management – Communication (PGDM-C)
180
Post Graduate Diploma in Management (PGDM)
  36

5. MICA Pedagogic Approach: Enhances Experiential Learning
The innovative pedagogy at MICA rests on peer-learning and developing the intuitive traits and emotional intelligence of the participants. MICA pedagogic approach ensures group interactions, faculty mentoring and a combination of recorded and live sessions.

MICA also hosts Centers of Excellence in Global Research, Case Study Development and International Partner Projects with the World Bank, UNICEF, Government of Gujarat and India. Students will engage with all the Centers on campus for real life project learning and will also experience community engagement and real life learning through Rural Immersion, Urban Impact Projects and International Immersion. 

With the help of multiple technology platforms, gamification, animation and all other tools, MICA is equipped to offer all programs and courses on-line also. The distinguished group of MICA faculty have developed an innovative and engaging curriculum in Business Management, Governance (to learn about the current crisis of governance at international, national and local levels in the time of global crisis), Strategic Marketing, Communication, Marketing Analytics, Media and Entertainment Management and Digital Transformations.

6. MICA Placements 2022
MICA Ahmedabad has a consistently high placement record. It concluded final placement 2022 with higher average and median salary than last year for its large batch. More than 70 companies participated in Placements 2022 at MICA and set new milestones with a 35.6% increase in the average salary and 31.5% increase in the median salary while highest salary has gone up by 15%.

6.1 MICA Placements 2022: Key Highlights

  • 100% Placements for the participating batch of 208 Students
  • Average salary goes up by 35.6% at Rs.19.01 LPA in Placement 2022 from Rs.14.01 LPA last year
  • Median Salary goes up by 31.5% at Rs.17.10 LPA in Placement 2022 from Rs.13 LPA last year
  • Highest Salary goes up by 15% at Rs.57.52 LPA in Placement 2022 from Rs. 49.76 LPA last year
  • Average Salary for top 50% goes up at Rs.24 LPA
  • Total Number of Recruiters were 70+
  • Top Recruiters Include Amazon, Accenture,Deloitte, L'Oreal, Cognizant, Gartner, Google, Amul, Titan, Sony
  • Companies Participated in Placement 2022 from across the sectors like IT/ITES, FMCG, FMCD, Analytics, Consulting, Retail and others

7. MICA Admission Eligibility Criteria 2023
Key points in MICA Admission Eligibility Criteria 2023 are:

  • MICA Ahmedabad eligibility criteria for both PGDM (C) and PGDM require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU)
  • Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply
  • Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted

8. How to Apply for MICA Ahmedabad PGDM Admission 2023?

  • MICA Application has to be submitted online with the requisite application fee of Rs.2100/-.
  • In the application, you need to update your score options which you would like to submit (CAT/XAT/GMAT).

8.1 MICA Application Process 2023: Step by Step Guide
You can apply for MICA admission 2023 in following steps

Step-1: Register to Get User ID
You need to click on Apply Now at MICA website. It will take you to the first step of registration. On the page that opens, you should fill in your name, mobile number, valid email ID and after clicking on ‘I Agree’ box, and entering captcha, you need to click on submit button. 

MICA Application Process 2023

Step-2: Check & Verify Details
You need to verify the information and click on OK button. Your User ID and password are now sent to your mobile and on your email ID. The page also displays your application number which you should note for future reference

MICA Application Process 2023

Step-3: Click on Go to Application
Your MICA registration is now complete. Click on Go to Application and read instructions how to fill MICA application form and proceed further

MICA Application Process 2023

Step-4: Upload Photo & Signature and Fill Academic Details
The application form first requires to fill personal details, upload your photo & signature at the top and then fill the academic details

MICA Application Process 2023

Step-5: Enter CAT/XAT/GMAT Exam Details
On this page you should choose the entrance exam the score of which you wish to submit for admission and if available now, you should submit exam score also. If you do not have the score card now, you will be allowed to update your score later. Besides, as MICAT is the mandatory test for MICA Admission, you should choose whether you wish to appear in MICAT-1 or MICAT-2 or in both

MICA Application Process 2023

Step-6: Make Payment
MICA Application fee is Rs.2100. You need to pay this fees online. So, check the details, your application fee is displayed on this page. If the fee amount is correct you should click on ‘I Agree’ before finalizing the payment and proceed further.

MICA Application Process 2023

Step-7: Enter Entrance Exam Score after Result Declaration
After the CAT 2022 and XAT 2023 result declaration, MICA will give you the opportunity to update your exam score. You should login as Already Registered candidate to update your CAT/XAT score

MICA Application Process 2023

9. Important Dates for MICA Ahmedabad Admission 2023
MICA Ahmedabad has two admission cycles through MICAT-1 and MICAT-II. Below are shared the important dates including the MICA Ahmedabad last date to apply for admission and for each MICAT exam. Following are the key dates for MICA admission 2023:

MICAT-I Entrance Exam Schedule
MICAT 2023 Important Dates
MICAT – I: MICA Application start date
September 30, 2022
MICAT – I: Last Date to Apply for MICA Admission
November 21, 2022 at 11:50 PM (Extended from Nov 19)
Issue of MICAT- I Call Letters/Admit Card
November 30, 2022
MICAT – I: MICAT Exam Date (MICA Institute level Exam)
December 3, 2022
MICAT -I Result & Score Card Release
December 21, 2022
MICAT-II Entrance Exam Schedule
MICAT-II Registration & Application Starts
November 22, 2022
MICAT – II: Last Date to Apply for MICA Admission
January 16, 2023 till 11.50 PM
Issue of MICAT- II Call Letters/Admit Card
January 24, 2023
MICAT-II: MICAT Exam Date (MICA Institute level exam)
January 28, 2022
MICAT-II Result and Score Card Release
February 17, 2023
GE & PI Shortlist
February 17, 2023
GE & PI at MICA, Ahmedabad
March 7, 2023
GE & PI at Delhi
March 10, 11 & 12, 2023
GE & PI at Bangalore & Kolkata
March 17 & 18, 2023
GE & PI at Mumbai
March 24 & 25, 2022
Final Admission Results by MICA
First week of April 2023

10. MICA Admission Criteria 2023: Step by Step Process
MICA Ahmedabad admission criteria 2023 both for PGDM and PGDM-C is same. MICA Ahmedabad eligibility criteria, selection process and weightages in generation of final merit list for both the programmes are same. MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. Let us understand each step of MICA admission process

  • Step 1: Apply and appear in at least one of the acceptable Entrance exams
  • Step 2: Apply for MICA admission and appear in MICAT
  • Step 3: Check MICA Shortlist for final selection round
  • Step 4: Participate in GE-PI in Final Selection Round  

Check below in detail each step of MICA Ahmedabad admission criteria and selection process

Step-1: Register and Appear in MBA Entrance Exam CAT/XAT/GMAT
Applicant has to register for and appear in one of the three exams viz. CAT 2022, XAT 2023 or GMAT (Taken 2021 onwards). MICA Ahmedabad admission 2023 criteria define that the institute will accept CAT 2022/ XAT 2023 and GMAT (2021 onwards) exam score for admission. All the candidates who apply for MICA Ahmedabad PGDM admission 2023 have to appear in MICAT exam also, which will be conducted by MICA at the institute level at various centres in India.

Step-2: Apply Separately for MICA Ahmedabad Admission 2023 & Appear in MICAT

  • Apply online for MICA Ahmedabad admission 2023 and update your score options in the online application form which you would like to submit (CAT/XAT/GMAT).
  • After receiving your CAT score, XAT Registration No. or GMAT score, update the details on MICA website 
  • In case of XAT exam, the applicant needs to mention XAT Registration number only and MICA will collect the score from XLRI
  • The MICA Ahmedabad application fee includes the MICAT exam fee and you will be called to appear in MICAT on the designated date

MICA PGDM-Communication and PGDM Admission 2023 Open: Apply Now

Step-2.1: Mark the Choice of PGDM-C or PGDM in Application
While applying for MICA PGDM/PGDM-C admission 2023, you have the choice to mark your preferred programme. MICA has clarified, “Students have the choice to opt for the PGDM-C and/or PGDM program. Candidates who choose to opt for both the programs will have to mark the program of their first preference as priority 1 and the second program of second preference as priority 2.”

Step-2.2: Appear in One or Both MICAT Exams: Opportunity to Improve Score
MICAT is the mandatory exam to be cleared by the candidates who apply for MICA Ahmedabad admission 2023 on the basis of CAT 2022/ XAT 2023 and GMAT exams.  MICA will conduct two MICAT exams -MICAT-I and MICAT-2. Applicants who wish to participate in the admission process for PGDM and PGDM-C have to first appear and qualify in CAT/XAT/GMAT and then appear for MICAT which is conducted twice a year and better of the two scores is considered for shortlisting as a student may choose to write both MICAT I and II.

Check MICAT Exam Pattern
MICAT is a computer based test consisting of three parts, namely the psychometric section, the descriptive section and an aptitude section which includes objective-type questions on Verbal ability, Quantitative ability and Data interpretation, General Awareness and Divergent and Convergent thinking. The details of the MICAT exam are available on the MICA and on MBAUniverse.com website.

The composition of 3 sections in MICAT is - Section A: Psychometric Test; Section B: Descriptive Test; Section C: Verbal ability, Quantitative ability and Data Interpretation, General awareness; Divergent and Convergent Thinking

MICAT Exam Centers
MICAT will be conducted at Ahmedabad, Aizawl, Ajmer, Aligarh, Allahabad, Bareilly, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Faridabad, Gandhinagar (Gujarat), Ghaziabad, Gurgaon, Gwalior, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Jammu, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Navi Mumbai, Mumbai, Muzaffarnagar, Nagpur, Noida, Panjim, Patna, Pune, Raipur, Rajkot, Ranchi, Surat, Trivandrum, Udaipur, Vadodara, Varanasi and Visakhapatnam.

Step 3: Check MICA Shortlist for final selection round
MICA Ahmedabad will shortlist the candidates on the basis of CAT/XAT/GMAT exam score and MICAT score and will award following weightage to each component:

Components
Weightage for Shortlisting
Remarks
CAT/XAT/GMAT Score
50%
Calculated on the composite score formula
MICAT score
50%
--

Step 3.1: Post MICAT Shortlisting Process

  • MICA first considers score in Section A of MICAT Psychometric test which  is a qualifier
  • Those who qualify on the Psychometric, their relative performance on CAT/XAT/GMAT are considered for shortlisting.
  • Candidates clearing a minimum cut-off in CAT /XAT total percentile/GMAT score are considered.
  • Those who qualify based on the CAT/XAT/GMAT performance, their Section B of MICAT will be assessed
  • Those who qualify on the basis of relative performance subject to a minimum cut-off in Normalized Scores of Section B of MICAT shall have their Section C of MICAT Assessed. Each section will have its own cut-off.
  • Those who qualify on the basis of a, b, c and d (on the basis of relative performance subject to a minimum cut-off in Normalized Scores of Section C of MICAT) shall be considered for short listing for GE and PI.
  • Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted in the MICA Admission process.
  • Short listed candidates will be called for GE and PI at Ahmedabad, Bengaluru, Delhi, Kolkata& Mumbai.

Step 4: Participate in GE-PI in Final Selection Round 
MICA Ahmedabad will generate final merit list as per the following weightages after completion of GE-PI Round

Component
Weightage percentage
MICAT Exam Score
 30%
Personal Interview (PI)
 30%
Group Exercise (GE)
 20%
CAT/XAT/GMAT Score
 20%
Total Weightage
100%

11. MICA Cut Offs  
MICA Cut off is based on overall percentile score of CAT 2022, XAT 2023 or GMAT exam score. Only the candidates above the minimum cut-offs in the overall percentile ranks, and obtaining a positive (greater than zero) raw score in all sections of entrance exam will be considered for all the subsequent stages.

MBA Entrance Exam
Expected Overall Cut off percentile
Remark
CAT 2022
80
Actual cut off may go above 80
XAT 2023
80
Actual cut off may go above 80
GMAT (Taken 2021 onwards)
80 (Verbal & Quant)
Actual cut off may go up

12. MICA Admission 2024
There are many young students who wish to appear in CAT/XAT and apply for MICA Ahmedabad admission to pursue PGDM but they are in the second year or third year of their bachelor’s degree course and are not eligible this year but can apply for MICA admission 2024. For the last 2-3 years MICA Ahmedabad admission policy has remained on same lines and it is expected that the MICA admission 2024 process will remain on similar lines as this year. You need to begin your CAT/XAT preparation and by the time you become eligible to appear in the exam, you would have completed a large part of your exam preparation which will help you score high in the exam and improve your chances for MICA admission 2024. 

MICA is known for the creativity that it brings in every sphere of its pedagogy. Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication.

Hope you found this article with all the information on MICA quite useful to decide on MBA admission 2023. MICA Ahmedabad admission application process is open from Oct 2022. Book mark this page for latest updates on MICA Admission 2023 MICA PGDM-Communication and PGDM Admission 2023 Open: Apply Now

Stay tuned to MBAUniverse.com for more updates on MICA Ahmedabad 

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