MICA Ahmedabad Admission 2021: Last Chance to Apply Closes Today on Jan 21; Check Eligibility, Criteria, Process, Cut-off, Fees

MBAUniverse.com News Desk |
January 21, 2021
Last Chance to apply for MICA Ahmedabad admission 2021 for PGDM and PGDM-C is closing today. After extending the last date to apply by one day, MICAT-II Application is closing at 8 PM on January 21, 2021. Applicants will have to appear in MICAT-II at one of the centres opted by them. MICA admission is a three-step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection
MICA Ahmedabad Admission 2021

MICA Ahmedabad, India’s premier management school for Strategic Marketing and Communications, is open with its admission applications for its 2021-23 batch of the flagship 2-year PGP Program (Post Graduate Diploma in Management – Communication and for Post Graduate Diploma in Management).

MICA is renowned for Creating Leadership in Strategic Marketing and Communication. MICAT is the entrance test conducted by MICA for admission to its flagship 2 years full time Post Graduate Diploma in Management-Communications (PGDM-C) and PGDM programs. This year MICA has launched new course on 'Global Governance, Change and Transformation'. The course covers the post Covid-19 business scenario and how to deal with it.

Diversity at MICA has been making new bench marks. The class of 2022 at MICA, Ahmedabad has set a new gender diversity mark. Nearly 90% students of the Fellow Program in Management (FPM), 70% of the Crafting Creative Communication (CCC) and almost 55% students of the flagship PGDM-C and PGDM are women. While MICA has always maintained its position as among the most gender-diverse B-school, it has broken its previous records in 2020.

MICAT is the mandatory exam to be cleared by the candidates who apply for admission at MICA on the basis of CAT 2020/ XAT 2021 and GMAT exams. Besides, it is mandatory to appear in one of these three MBA entrance exams and also score well in MICAT to get shortlisted by MICA for final selection round.

MICA has simultaneously opened applications for its 1-year Post Graduate Certificate Program, Crafting Creative Communications (CCC), and the 4-year Fellow Programme in Management (FPM). 

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 Two MICAT Exams: Opportunity to Improve Score
MICA Ahmedabad Admission 2021 process is through the institute level exam-MICAT-I and MICAT-2. Applicants who wish to participate in the admission process for PGDM and PGDM-C  have to first appear and qualify in CAT/XAT/GMAT and then appear for an entrance exam conducted by the institute, known as MICAT.  MICAT is conducted twice a year and better of the two scores is considered for shortlisting as a student may choose to write both MICAT I and II.

Sharing the USPs of Management programmes offered at MICA, Dr Shailendra Raj Mehta, President & Director, MICA said, "At MICA, our PGP programmes emphasize not only managerial acumen but also creative intelligence. No wonder MICAns have built highly successful careers and reached leadership positions in some of the most respected companies in the world. We also combine classroom learning with industry internships, international and rural immersions, besides the newly introduced urban impact projects. These give our students real life experiences and enable their being even more ready for creating an impact as they leave the MICA portals."

MICA Admission 2021: Important Dates
Following are the key dates as announced by MICA for both phases of admission 2021:

MICA Admission 2021 & MICAT Schedule
Important Dates
MICAT – I: MICA Application opens
October 14, 2020
MICAT – I: Last Date to Apply for MICA Admission
November 25, 2020 till 11.50 PM
Issue of MICAT- I Call Letters/Admit Card
December 2, 2020
MICAT – I Exam Date (MICA Institute level Exam)
December 5, 2020
MICAT -I Score
December 21,2020
MICAT – II: Registration opens for 2nd Phase
November 26, 2020
MICAT – II: Last Date to apply
January 21, 2021 at 8 PM
Issue of MICAT- II Call Letters/Admit Card
January 27, 2021
MICAT – II (Institute level 2nd phase exam)
January 30, 2021
MICAT – II Score Declaration
February 14, 2021
GE & PI Shortlist
February 19, 2021
GE & PI at MICA, Ahmedabad
March 9 & 10, 2020
GE & PI at Bangalore & Mumbai
March 13, 14 & 15, 2021
GE & PI at Delhi and Kolkata
March 19, 20, & 21,  2021
Final admission results by MICA
Last week March 2021

Acceptable Exam Scores
MICA Ahmedabad will accept CAT 2020/ XAT 2021 and GMAT (2019 onwards) exam score for admission. All the candidates who apply till January 21, 2021 for MICA PGDM-C or PGDM admission have to appear in MICAT-II exam also, which will be conducted by MICA at institute level on January 30, 2021 at various centres in India.

'Digital Marketing & Communications': Unique for MICA
MICA is considered as the only leading School, which offers a specialization in 'Digital Marketing & Communications' that has witnessed substantial interest from applicants from Bangalore, Kolkata, Hyderabad and Chennai.

According to Dr Preeti Shroff, Dean, MICA, “Every year MICA welcomes outstanding new students from all over India for all programs.  Ongoing research, teaching and partnership innovations add to strengthening learning in Business Management, Marketing, Digital Transformation, Communication, Media and Entertainment Management.  We have now put in place international, urban and rural immersion experiences combined with industry learning to provide ‘whole brain’ learning on MICA campus.  We look forward to selecting the new batch of next generation creative problem-solvers, leaders and managers."

Two full time 2 years residential PGDM Programs
Apart from its flagship programme – Post Graduate Diploma in Management (Communication), MICA has launched 2 years full time Post Graduate Diploma in Management in 2019 which is approved by All India Council for Technical Education (AICTE).

Program Specializations
PGDM and PGDM-C programs cater to the industry need for qualified professionals and have MICA’s traditional emphasis on Strategic Marketing and Communication. Both the programs offer same specialization courses.

MICA offers unique specializations. The institute has pioneered program innovations in the areas of Digital Platforms & Strategies, Media & Entertainment, Marketing Analytics, Strategic Communication and Strategic Marketing area.

The specializations offered by MICA include Advertising and Brand Management, Marketing Analytics, Digital Communication Management, Media and Entertainment Management.

The concentration courses are based on a career-building approach, keeping in mind the industry's need for professionals with clear career interests. The courses intend to enable the students to develop specific skills and perspectives in their chosen career paths, within the field of Strategic Marketing and Communication i.e. Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM) and Media Management (MM).

MICA Ahmedabad: Programme Fee
The programme Fee for the 2 years PGDM-C and for PGDM, including tuition fee, residential charges (Boarding and Lodging) at MICA Ahmedabad is Rs.21,00,000/-. The fee may be revised for 2021-23 batch. MICA has clarified that the programme fee for PGDM and PGDM-C 2021-23 batch will be same.

MICA Ahmedabad Intake: 216 Students
The programme intake for PGDM-C and PGDM 2021-23 batch is 216 students.

PGDM Program
Intake
Post Graduate Diploma in Management – Communication (PGDM-C)
180
Post Graduate Diploma in Management (PGDM)
  36

PGDM-C/PGDM Programs have the same admission criteria; academic and student support offering and infrastructural facilities and the key differentiator is the Urban Immersion Project (UIP), a mandatory 6-credit offering for the PGDM students which is optional for the students of the PGDM-C program.

MICA Placements
MICA Ahmedabad has a consistently high placement record. It concluded final placement 2020 achieving again 100 percent placement for its large batch despite Covid-19 pandemic disruptions. MICA recorded steep rise in highest salary which has stood at Rs.58.20 LPA (International offer) and Rs.32.80 LPA as highest domestic salary. Average salary in MICA Placement 2020 has gone up to Rs.13.90 LPA from Rs.12.80 LPA last year. 

Every 3 of the 10 students at MICA got PPOs in 2020 while the number of Recruiters increased to 88 in 2020 from 78 last year.

Top Recruiters at MICA included Amazon, Amul, Amway, Bajaj, Cadila, Citi, Cosmos, Decathlon, Deloitte, EY, Flipkart, Gulf Oil, Havells, HCL, HT Media, IBM, L’OREAL, Nestle, Raymond, RBL Bank, Samsung, Sony, TATA, Tolaram Group, USHA, Wipro among others.

MICA Batch Profile
MICA has welcomed a more diverse batch in the academic session 2020-21, with more female students, more students with work experience than in earlier years.

Rise of Female Students at MICA
The new batch of PGP has a total of 119 female students and 97 male students as against 103 female students and 113 male students last year. For the FPM doctoral program this year, there are 7 female students and 1 male student whereas for Crafting, Creative, Communications (CCC), out of 41 students, 27 are female students and 14 are male students.

PGP Batch
Female
Male
Total
2020-22
119
97
216
2019-21
103
113
216
2018-20
86
94
180
2017-19
85
95
180
2016-18
84
96
180

54% Students with Work Experience
MICA Ahmedabad has witnessed 116 students with work experience in the incoming batch 2020-22 comprising total 216 students.

Period of Work Experience
No. of Students with Work Ex.
Upto 1 Year
  22
Upto 1.5 Years
  29
Upto 2 Years
  17
Upto 2.5 Years
  26
Upto 3 Years
  11
Above 3 Years
  11
Total Students with work Experience
116

Commenting on the increase in female representation, Dr. Shailendra Raj Mehta, President & Director, MICA, said, “Women are naturally creative. As a result, without any preference being granted to them, they stand out in our tests, leading to all three of our programs being majority female this year. We also have a substantial proportion of women faculty members – now nearing 50%.”

New Course on Change & Transformation
Professor Ashutosh Dutt, Chair, PGP said, "We have introduced a new course called 'Global Governance, Change and Transformation' that looks at the way world has handled the crisis and the impact of various governance models. It compels students to learn from the way the world including the businesses are going to deal with the post COVID world. The digital transformation, restructuring of brand governance and the market impact are also covered in this course." 

MICA has also contributed to a study on the spread and containment of COVID-19 in 42 countries, including India. Another study undertaken by a team from MICA focuses on media consumption during the lockdown. MICA also designed some highly effective and innovative communication signages on COVID do’s and don’ts. 

New Initiatives at MICA
Apart from this, MICA has launched new initiatives focusing on the pandemic and its impact

MI-Manthan: Aimed at engaging with academic, corporate, community and government sector leaders for deep thinking and reflection focussing on Human, Institutional and Societal Resilience

MICAST:  MICA's official podcast has launched a new podcast series titled 'The New Norm' that features prominent faculties of MICA, Ahmedabad who bring their expertise and their thoughts on the pandemic and the world beyond it, in a conversation with MICA students

Interaction with Top Industry Leaders: MICA also hosted a virtual interaction by top industry leaders where they talked about 'Navigating Through Uncertainties In Challenging Times' and 'Networking and Personal Branding'.

Same Admission Process for PGDM-C & PGDM
MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. The admission process 2021 for both the programmes remain the same. According to Dr. Mehta “Admissions at MICA are purely based on merit. Our entrance test MICAT not only tests for analytical skills but also for the creative skills of the students. We look for students whose left brain capabilities are as high as their right brain capabilities. It is because of this difference that MICAns stand out.”

PGDM-C or PGDM? Mark Your Choice
While applying for MICA PGDM/PGDM-C admission 2021, you have the choice to mark your preferred programme. MICA has clarified, “Students have the choice to opt for the PGDM-C and/or PGDM program.Candidates who choose to opt for both the programs will have to mark the program of their first preference as priority 1 and the second program of second preference as priority 2.”

How to Apply for Admission?
MICA Application has to be submitted online with the requisite application fee of rs.1985/-. All candidates will be assessed on MICAT conducted by MICA. A 50% weightage is awarded to MICAT score in shortlisting criteria for admission to MICA

MICA Application Fee
MICA application fee includes the MICAT test fee also. MICA admission application fee is Rs.1985/- and should be paid online.

Last Date to Apply: January 21, 2021
Last date to apply for phase-2 of MICA admission 2021 is January 21, 2021. The online application for MICA admission is open till 8 PM on January 21. 

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  MICA Admission 2021: Eligibility Criteria

  1. A Candidate is eligible to apply for admission for PGDM-C and PGDM programmes at MICA, if he/she has a Bachelor's degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
  2. Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply
  3. One of the most important points in MICA Ahmedabad Admission Eligibility criteria is that apart from a recognized graduate degree, the candidate should appear at least in one of the three exams - CAT 2020 or XAT 2021 or GMAT (Taken from 2019 onwards)
  4. It is mandatory for all the applicants who adhere to the MICA eligibility criteria to register and appear in MICAT without which their candidature will be cancelled.

MICA Ahmedabad Admission Criteria
MICA Admission Criteria 2021 is a three step process involving the mandatory appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting criteria based on CAT/XAT/GMAT and MICAT score and the Final admission selection Criteria with GE-PI-WAT

MICAT: Mandatory for CAT/XAT/GMAT Takers

  • Before the shortlisting for final admission round is done by MICA, each candidate must have appeared in one of the entrance exams CAT 2020/XAT 2021/GMAT (2019 onwards)
  • MICAT is a computer based test consisting of three parts, namely the psychometric section, the descriptive section and an aptitude section which includes objective-type questions on Verbal ability, Quantitative ability and  Data interpretation, General Awareness and Divergent and Convergent thinking. The details of the exam and important dates have been uploaded on the website.
  • All the candidates must appear in MICAT. The composition of 3 sections is - Section A: Psychometric Test; Section B: Descriptive Test; Section C: Verbal ability, Quantitative ability and Data Interpretation, General awareness; Divergent and Convergent Thinking

MICA Ahmedabad Shortlisting Criteria
The second part of MICA Ahmedabad Admission criteria is the shortlisting criteria before final selection round. MICA will shortlist the candidates on the basis of CAT/XAT/GMAT exam score and MICAT score as under:

  • MICA awards 50% weight to MICAT score and 50% weight to CAT/XAT/GMAT score in shortlisting for final selection round. It is calculated on the composite score formula
  • The 1st stage of shortlisting in MICA Ahmedabad first considers score in Section A of MICAT Psychometric test which  is a qualifier
  • Those who qualify on the Psychometric, their relative performance on CAT/XAT/GMAT are considered for shortlisting.
  •  Candidates clearing a minimum cut-off in CAT /XAT total percentile/GMAT score are considered.
  • Those who qualify based on the CAT/XAT/GMAT performance, their Section B of MICAT will be assessed
  • Those who qualify on the basis of relative performance subject to a minimum cut-off in Normalized Scores of Section B of MICAT shall have their Section C of MICAT Assessed. Each section will have its own cut-off.
  • Those who qualify on the basis of a, b, c and d (on the basis of relative performance subject to a minimum cut-off in Normalized Scores of Section C of MICAT) shall be considered for short listing for GE and PI.
  • Short listed candidates will be called for GE and PI at Ahmedabad, Bengaluru, Delhi, Kolkata & Mumbai.
  • Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted in the MICA Admission process.

Final Admission Selection Criteria

  • All the shortlisted candidates are eligible to participate in Final selection round for admission to MICA Ahmedabad
  • MICA Ahmedabad selection criteria after final admission round award 30% weight to Personal Interview(PI); 20% weight to Group Exercise (GE), 30% weight to MICAT exam score, 20% to CAT/XAT/GMAT score.
  • The final merit list for admission 2021 at MICA is likely to be generated as per the following weightage:
Component
Weightage percentage
MICAT Exam Score
 30%
Personal Interview (PI)
 30%
Group Exercise (GE)
 20%
CAT/XAT/GMAT Score
 20%
Total Weightage
100%

MICA Ahmedabad Admission Cut Off  
MICA Ahmedabad Cut off  2021 is based on overall percentile score of CAT 2020, XAT 2021 or GMAT exam score. Only the candidates above the minimum cut-offs in the overall percentile ranks, and obtaining a positive (greater than zero) raw score in all sections of entrance exam will be considered for all the subsequent stages.

Entrance Exam
Likely Overall Cut off percentile
Remark
CAT 2020
80
Actual cut off may go above 80
XAT 2021
80
Actual cut off may go above 80
GMAT (Taken 2019 onwards)
80 (Verbal & Quant)
Actual cut off may go up

Step by Step MICA Ahmedabad Admission Process
Following steps are included in the MICA Ahmedabad Admission process:

Step 1: Register and Appear in CAT/XAT/GMAT

  • Applicant has to register for and appear in one of the three exams viz. CAT 2020, XAT 2021 or GMAT (Taken 2019 onwards).
  • Apply online for admission to MICA and update your score options in the online application form which you would like to submit (CAT/XAT/GMAT).
  • After receiving your CAT score, XAT Registration No. or GMAT score, update the details on MICA website on or before 20th January 2021.
  • In case of XAT exam, the applicant needs to mention XAT Registration number only and MICA will collect the score from XLRI.

Step 2:Apply & Appear in MICAT

  • All candidates will be assessed on MICAT conducted by MICA
  • 50% weightage is awarded to MICAT score in shortlisting criteria for admission to MICA

Step 3: Shortlist

  • All the candidates will be shortlisted on the basis of their performance in CAT/XAT/GMAT & MICAT
  • The shortlisted candidates shall appear for both Group Exercise (GE) & Personal Interview (PI)

Step 4: Final Selection

  • All the candidates who appear in GE & PI in final selection round at MICA and are considered for the final merit list must be recommended by majority of the panelists of PI Round
  • Final Admission Offer will be made to the candidates in the last week of April/First week of May 2021 on the basis of Final Merit Score

MICAT  is a multidimensional computer based examination, which will assess candidates in areas such as Divergent Thinking Abilities, Written Communication Abilities, General Awareness about contemporary social and business issues, including areas relevant to media, marketing, advertising & current affairs and Analytical & Verbal Abilities.

MICAT-I Exam Centers
MICAT-I will be conducted on December 5th, 2020, at Ahmedabad, Aizawl, Ajmer, Aligarh, Allahabad, Bareilly, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Faridabad, Gandhinagar (Gujarat), Ghaziabad, Gurgaon, Gwalior, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Jammu, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Navi Mumbai, Mumbai, Muzaffarnagar, Nagpur, Noida, Panjim, Patna, Pune, Raipur, Rajkot, Ranchi, Surat, Trivandrum, Udaipur, Vadodara, Varanasi and Visakhapatnam.

MICA offers the same support to PGDM students as to PGDM-C students. Identical academic and non-academic support services (including placements) will be made available to the students of both PGDM and PGDM-C programs.

MICA is known for the creativity that it brings in every sphere of its pedagogy. The institute saw COVID challenge more as an opportunity and responded in an agile manner. It has taken multiple steps like partnering with MOOCs like Coursera in order to make their paid courses available to students free of cost, so that the learning continues uninterrupted even during the pandemic and lockdown.

MICA Famous Alumni – Top 20 list by MBAUniverse.com
MICA alumni are heading marketing at top companies in India and world over. MICA Alumni are also CEOs & CXOs of top media and advertising companies. Here is a list of Top 20 MICA Alumni, curated by MBAUniverse.com.

  1. Arti Buxi, Digital Implementation, Phillip Morris International Switzerland
  2. Kanika Mittal, National Business Head, Twitter
  3. Kedar Lele, CEO & Managing Director, Unilever Bangladesh Ltd
  4. Manmeet Vohra, Head Marketing India and South Asia, VISA
  5. Vinay Subramanyam, Head – Marketing, Britannia Industries Ltd
  6. Kavita Chaturvedi, Chief Operating Officer, ITC Limited
  7. Apurva Sircar, Vice President - Branding and Communications, Bandhan Bank
  8. Sushant Dash, President - India & Middle East, Tata Global Beverages, Bangalore, India
  9. Saket Jha Saurabh, Head Entertainment Partnerships, Facebook India
  10. Amrita Randhawa, CEO Asia Pacific, Executive Chair Greater China, Mindshare
  11. Chiradeep Gupta, Global Media Strategy Director, Unilever
  12. Arvind Krishnamoorthy, App Store & Apple Media Products International - Business Leadership, Apple
  13. Charu Aggarwal, Chief Strategy Officer - India & SEA / Global Digital Strategy Director, GSK
  14. Amol Gurwara, Country Manager, Kindle Amazon
  15. Shradha Sharma, Founder & CEO, YourStory Media
  16. Avinava Banerjee, Global CD Director – Smart Data & Analytics, Unilever
  17. Rishi Saxena, Emerging Markets Measurement Lead, Facebook Advertising Management
  18. Dheeraj Sinha, Managing Director - India, Chief Strategy Officer - South Asia Leo Burnett
  19. Kunal Jeswani, CEO, Ogilvy, India
  20. Shirish Raut, Microsoft Philanthropies, Microsoft

Stay tuned to MBAUniverse.com for more updates on MICA Ahmedabad