MICA Ahmedabad Admission 2022: Offers Choice of PGDM-C & PGDM with same Eligibility; Check Criteria, Cut-off, Fees, Placement – Application is Open

MBAUniverse.com News Desk |
October 3, 2021
MICA Ahmedabad, premier management institute for Strategic Marketing and Communications, has opened admission process 2022. MICA offers 2 years full time AICTE approved PGDM and PGDM-C programmes with specialization in Digital Marketing & Communications to groom business leaders with out‐of‐the‐box approaches. MICA will accept CAT/XAT/GMAT scores and the applicants will also have to appear in MICAT conducted by MICA for admission. Last date to apply is November 20, 2021
MICA Ahmedabad Admission 2022

MICA Ahmedabad, India’s premier management school for Strategic Marketing and Communications, has opened its admission applications for its 2022-24 batch of the flagship 2-year Post Graduate Diploma in Management – Communication and for Post Graduate Diploma in Management with the same eligibility criteria. Renowned for Creating Leadership in Strategic Marketing and Communication, MICA has simultaneously opened applications for its 1-year Post Graduate Certificate Program, Crafting Creative Communications (CCC), and the 4-year Fellow Programme in Management (FPM).

MICA Ahmedabad PGDM-Communication and PGDM Admission 2022 Open: Apply Now

MICA, known as the school of ideas, conducts its own admission test MICAT along with accepting CAT/XAT/GMAT scores to select most suitable MICA fit candidates.  According to Dr. Shailendra Raj Mehta, President and Director of MICA, “Admissions at MICA are purely based on merit. Our entrance test MICAT not only tests for analytical skills but also for the creative skills of the students. We look for students whose left brain capabilities are as high as their right brain capabilities. It is because of this difference that MICAns stand out.”

Read this exclusive MBAUniverse.com article to know complete MICA Admissions 2022 details including key USPs, curriculum and pedagogical initiatives, Fee, Placement, selection process and a lot more. 

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Table of Contents
In this article, we shall cover:

  1. Key Highlights and USPs
  2. Programmes offered, Fee & Intake
  3. MICA Placement 2021
  4. MICA Admission Process 2022: Key Points
  5. How to Apply for Admission?
  6. Important Dates
  7. Post Covid Initiatives at MICA

Let us start with why you should consider and to apply for MICA Ahmedabad admission alongwith other top B-schools.

1. MICA: Key Highlights & USPs

1.1 Premier B-School for Marketing, Communication & Creativity: MICA is the only residential institute in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA programmes emphasize not only managerial acumen but also creative intelligence and focus on effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community. Today MICA is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital, and other related businesses.

1.2 Strong Placements: Corporate partnerships are very important part of MICA’s success. Over 100 companies participated in MICA placement 2021. Highest salary was Rs.49.76 LPA and Average salary increased to Rs.14.01 LPA in MICA Placement 2021.

1.3 International Immersion: MICA offers a thoughtfully designed two-week international immersion program in the 2nd year of PGDM at The Michigan State University (MSU), USA. MSU’s Eli Broad School of Business and College of Communication, Arts and Sciences jointly offer this program to fulfil the global immersion needs to MICA’s PGDM-C and PGDM students.

This allows students to learn from the MSU Professors trained in the reputed Institutions like Stanford, Wharton, UCLA, Michigan University. The learnings go beyond the classroom to industry and culture through hands-on exercises, live projects with MSU students, and industry exposure in Detroit, Lansing and Chicago. The specific focus of the academic delivery and industry visits are Digital, Marketing, Analytics and Communication.

1.4 Notable Alumni: MICA alumni hold key positions in top organizations across the globe in Brand Management, Media & Entertainment, Digital Communication, Market Research, Advertising, Development Management and Social Enterprise. Some of the notable alumni include – Navaneeth L V, CEO, The Hindu; Pankaj Bhalla, VP, Procter and Gamble; Kavita Chaturvedi, Chief Operating Officer, ITC Limited; Apurva Sircar, VP Branding and Communications, Bandhan Bank; Gautam Chhatwal, VP, Product & Revenue Strategy, Star Sports;  Kanika Mittal, National Business Head, Twitter; Kedar Lele, CEO & MD, Unilever Bangladesh Ltd; Manmeet Vohra, Head Marketing India and South Asia, VISA; Sushant Dash, President - India & Middle East, Tata Global Beverages; Basant Rathore, Sr VP, Strategic Planning, Brand and Business Development at Jagran Group; Meraj Hasan, Chief Marketing Officer, Welspun Flooring; Vinay Subramanyam, Head – Marketing, Britannia Industries Ltd;  Madhumita Chakraborty, Region Insights Lead, HP, Geneva Switzerland; Sudip Mitra, Sr Vice President, Consumer Insights & Brand Development, Aditya Birla Group

1.5 Industry Relevant Curriculum: Every year, MICA strives to design and develop cutting edge, innovative and creative programs and courses in collaboration with global advisory groups, industry professionals, MICA Faculty, Staff, Alumni and other institutional partners. MICA’s advanced and innovative curriculum, online learning tools and real-life work projects  prepareand groom the students for global career path and industry work. Unique MICA offerings in Culture, Creativity and Entrepreneurship include courses such as Imagining India, Story Telling, Semiotics, Visual Cultures Learning and Industry Insights, Semiotics and Behavioral Architecture.

1.6 Pedagogic Initiatives to Enhance Experiential Learning:Pedagogy at MICA ensures group interactions, faculty mentoring and a combination of recorded and live sessions. The innovative pedagogy at MICA rests on peer-learning and developing the intuitive traits and emotional intelligence of the participants. MICA also hosts Centers of Excellence in Global Research, Case Study Development and International Partner Projects with the World Bank, UNICEF, Government of Gujarat and India. Students will engage with all the Centers on campus for real life project learning and will also experience community engagement and real life learning through Rural Immersion, Urban Impact Projects and International Immersion.  With the help of multiple technology platforms, gamification, animation and all other tools, MICA is equipped to offer all programs and courses on-line. The distinguished group of MICA faculty have developed an innovative and engaging curriculum in Business Management, Governance (to learn about the current crisis of governance at international, national and local levels in the time of global crisis), Strategic Marketing, Communication, Marketing Analytics, Media and Entertainment Management and Digital Transformations.

1.7 High Batch Diversity in 1:1 Ratio: MICA has high batch diversity and men and women account for almost 1:1 ratio in the student body. This diversity is by default and not by design. Nearly half of the students at MICA come from non-engineering backgrounds. This is a unique distinction from other B-Schools.

MICA Ahmedabad PGDM-Communication and PGDM Admission 2022 Open: Apply Now

2. Programmes Offered, Fee, Intake& Specializations
Below are shared the programmes offered, Fee and programme wise seats in MICA Ahmedabad

Programme Offered
Fee
Intake
Post Graduate Diploma in Management – Communication (PGDM-C)
Rs.21,00,000
180
Post Graduate Diploma in Management (PGDM)
Rs.21,00,000
  36

The fee may be revised for 2022-24 batch.

2.1 Program Specializations
PGDM and PGDM-C programs cater to the industry need for qualified professionals and have MICA’s traditional emphasis on Strategic Marketing and Communication. Both the programs offer same specialization courses. MICA offers unique specializations. The institute has pioneered program innovations in the areas of Digital Platforms & Strategies, Media & Entertainment, Marketing Analytics, Strategic Communication and Strategic Marketing area.

The specializations offered by MICA include Advertising and Brand Management, Marketing Analytics, Digital Communication Management, Media and Entertainment Management.

The concentration courses are based on a career-building approach, keeping in mind the industry's need for professionals with clear career interests. The courses intend to enable the students to develop specific skills and perspectives in their chosen career paths, within the field of Strategic Marketing and Communication i.e. Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM) and Media Management (MM).

3. MICA Placements 2021
MICA Ahmedabad has a consistently high placement record. It concluded final placement 2021 with higher average and median salary than last year for its large batch despite Covid-19 pandemic disruptions. MICA recorded higher Average salary of Rs.14.01 lakhs in Placement 2021 as compared to Rs.13.90 Lakhs last year.  

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Key Highlights of MICA Placement 2021

  • Recorded 100% Placement
  • Average salary has gone up at Rs.14.01 LPA from Rs.13.9 LPA last year
  • Median Salary has gone up at Rs.13 LPA from Rs.12 LPA last year
  • Highest domestic salary has gone up at Rs.49.76 LPA from Rs.33 LPA last year
  • 206 students participated in placement 2021
  • 1 in 3 students received PPO/PPI
  • Some of the key roles offered include Area Sales Manager, Marketing Manager, Accounts Manager, Customer Success Manager, Digital Marketing Strategist, Brand Manager, Category Manager, Marketing Analyst, Product Marketing among others
  • Top Recruiters include Amul, Adani, Amazon, Cadila, Citi, Cosmos, Decathlon, Deloitte, EY, Flipkart, Gulf Oil, Havells, HCL, HUL,  L’OREAL, Nestle, Raymond, RBL Bank, Samsung, Sony, TATA,  USHA, Wipro among others.

4. MICA Admission Process 2022
MICA admission process 2022 both for PGDM and PGDM-C is same. MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. Let us understand each step of MICA admission process

  • Step 1: Apply and appear in at least one of the acceptable Entrance exams
  • Step 2: Apply for MICA admission and appear in MICAT
  • Step 3: Check MICA Shortlist for final selection round
  • Step 4: Participate in GE-PI in Final Selection Round  

MICA Ahmedabad PGDM-Communication and PGDM Admission 2022 Open: Apply Now

Check below in detail each step of MICA admission process

Step-1 Details: 4.1 to 4.5

4.1 Register and Appear in MBA Entrance Exam CAT/XAT/GMAT
Applicant has to register for and appear in one of the three exams viz. CAT 2021, XAT 2022 or GMAT (Taken 2020 onwards). MICA Ahmedabad will accept CAT 2021/ XAT 2022 and GMAT (2020 onwards) exam score for admission. All the candidates who apply for MICA PGDM-C or PGDM admission have to appear in MICAT exam also, which will be conducted by MICA at the institute level at various centres in India.

4.1.1 Apply Separately for MICA Admission & Appear in MICAT

  • Apply online for admission to MICA and update your score options in the online application form which you would like to submit (CAT/XAT/GMAT).
  • After receiving your CAT score, XAT Registration No. or GMAT score, update the details on MICA website 
  • In case of XAT exam, the applicant needs to mention XAT Registration number only and MICA will collect the score from XLRI
  • The MICA application fee includes the MICAT exam fee and you will be called to appear in MICAT on the designated date

4.1.2 Mark the Choice of PGDM-C or PGDM in Application
While applying for MICA PGDM/PGDM-C admission 2022, you have the choice to mark your preferred programme. MICA has clarified, “Students have the choice to opt for the PGDM-C and/or PGDM program. Candidates who choose to opt for both the programs will have to mark the program of their first preference as priority 1 and the second program of second preference as priority 2.”

4.1.3 Appear in One or Both MICAT Exams: Opportunity to Improve Score
MICAT is the mandatory exam to be cleared by the candidates who apply for admission at MICA on the basis of CAT 2021/ XAT 2022 and GMAT exams.  MICA will two MICAT exams -MICAT-I and MICAT-2. Applicants who wish to participate in the admission process for PGDM and PGDM-C  have to first appear and qualify in CAT/XAT/GMAT and then appear for MICAT which is conducted twice a year and better of the two scores is considered for shortlisting as a student may choose to write both MICAT I and II.

4.1.4 MICAT Pattern
MICAT is a computer based test consisting of three parts, namely the psychometric section, the descriptive section and an aptitude section which includes objective-type questions on Verbal ability, Quantitative ability and  Data interpretation, General Awareness and Divergent and Convergent thinking. The details of the MICAT exam are available on the MICA and on MBAUniverse.com website.

The composition of 3 sections in MICAT is - Section A: Psychometric Test; Section B: Descriptive Test; Section C: Verbal ability, Quantitative ability and Data Interpretation, General awareness; Divergent and Convergent Thinking

4.1.5  MICAT Exam Centers
MICAT-I will be conducted at Ahmedabad, Aizawl, Ajmer, Aligarh, Allahabad, Bareilly, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Faridabad, Gandhinagar (Gujarat), Ghaziabad, Gurgaon, Gwalior, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Jammu, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Navi Mumbai, Mumbai, Muzaffarnagar, Nagpur, Noida, Panjim, Patna, Pune, Raipur, Rajkot, Ranchi, Surat, Trivandrum, Udaipur, Vadodara, Varanasi and Visakhapatnam.

Step-2 Details: 4.2 to 4.2.2

4.2 MICA Shortlisting Criteria & Cut off
MICA Ahmedabad will shortlist the candidates on the basis of CAT/XAT/GMAT exam score and MICAT score and will award following weightage to each component:

Components
Weightage for Shortlisting
Remarks
CAT/XAT/GMAT Score
50%
Calculated on the composite score formula
MICAT score
50%
 

4.2.1 Post MICAT Shortlisting Process

  • MICA first considers score in Section A of MICAT Psychometric test which  is a qualifier
  • Those who qualify on the Psychometric, their relative performance on CAT/XAT/GMAT are considered for shortlisting.
  • Candidates clearing a minimum cut-off in CAT /XAT total percentile/GMAT score are considered.
  • Those who qualify based on the CAT/XAT/GMAT performance, their Section B of MICAT will be assessed
  • Those who qualify on the basis of relative performance subject to a minimum cut-off in Normalized Scores of Section B of MICAT shall have their Section C of MICAT Assessed. Each section will have its own cut-off.
  • Those who qualify on the basis of a, b, c and d (on the basis of relative performance subject to a minimum cut-off in Normalized Scores of Section C of MICAT) shall be considered for short listing for GE and PI.
  • Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted in the MICA Admission process.
  • Short listed candidates will be called for GE and PI at Ahmedabad, Bengaluru, Delhi, Kolkata& Mumbai.

4.2.2 MICA Ahmedabad Admission Cut Off  
MICA Ahmedabad Cut off  is based on overall percentile score of CAT 2021, XAT 2022 or GMAT exam score. Only the candidates above the minimum cut-offs in the overall percentile ranks, and obtaining a positive (greater than zero) raw score in all sections of entrance exam will be considered for all the subsequent stages.

MBA Entrance Exam
Expected Overall Cut off percentile
Remark
CAT 2021
80
Actual cut off may go above 80
XAT 2022
80
Actual cut off may go above 80
GMAT (Taken 2020 onwards)
80 (Verbal & Quant)
Actual cut off may go up

Step-3 Details

4.3 Final Admission Selection Criteria
MICA Ahmedabad will generate final merit list as per the following weightages after completion of GE-PI Round

Component
Weightage percentage
MICAT Exam Score
 30%
Personal Interview (PI)
 30%
Group Exercise (GE)
 20%
CAT/XAT/GMAT Score
 20%
Total Weightage
100%

5. How to Apply for MICA Admission?
MICA Application has to be submitted online with the requisite application fee of Rs.2100/-.

MICA Ahmedabad PGDM-Communication and PGDM Admission 2022 Open: Apply Now

6. MICA Admission 2022: Important Dates
Following are the key dates for MICA admission 2022:

MICA Admission 2022 & MICAT Schedule
Important Dates (Expected)
MICAT – I: MICA Application opens
October  1, 2021
MICAT – I: Last Date to Apply for MICA Admission
November 20, 2021 till 11.50 PM
Issue of MICAT- I Call Letters/Admit Card
December 1, 2021
MICAT – I Exam Date (MICA Institute level Exam)
December 4, 2021
MICAT -I Score
December 21, 2021
MICAT – II: Registration opens for 2nd Phase
November 23, 2021
MICAT – II: Last Date to apply
January 16, 2022
Issue of MICAT- II Call Letters/Admit Card
January 25, 2022
MICAT – II (Institute level 2nd phase exam)
January 29, 2022
MICAT – II Score Declaration
February 18, 2022
GE & PI Shortlist
February 2022 third week
GE & PI at MICA, Ahmedabad
March 2022 first week
GE & PI at Bangalore & Mumbai
March 2022 second week
GE & PI at Delhi and Kolkata
March 2022 third week
Final admission results by MICA
First week April 2022

7. Post Covid Initiatives at MICA
Key initiatives taken at MICA include:

7.1 New Course on Change & Transformation
A new course called 'Global Governance, Change and Transformation' that looks at the way world has handled the crisis and the impact of various governance models is introduced at MICA. It compels students to learn from the way the world including the businesses are going to deal with the post COVID world. The digital transformation, restructuring of brand governance and the market impact are also covered in this course. 

MICA has also contributed to a study on the spread and containment of COVID-19 in 42 countries, including India. Another study undertaken by a team from MICA focuses on media consumption during the lockdown. MICA also designed some highly effective and innovative communication signages on COVID do’s and don’ts. 

7.2 MI-Manthan:Aimed at engaging with academic, corporate, community and government sector leaders for deep thinking and reflection focussing on Human, Institutional and Societal Resilience

7.3 MICAST: MICA's official podcast has launched a new podcast series titled 'The New Norm' that features prominent faculties of MICA, Ahmedabad who bring their expertise and their thoughts on the pandemic and the world beyond it, in a conversation with MICA students

7.4 Interaction with Top Industry Leaders: MICA also hosted a virtual interaction by top industry leaders where they talked about 'Navigating Through Uncertainties In Challenging Times' and 'Networking and Personal Branding'.

MICA is known for the creativity that it brings in every sphere of its pedagogy. The institute saw COVID challenge more as an opportunity and responded in an agile manner. It has taken multiple steps like partnering with MOOCs like Coursera in order to make their paid courses available to students free of cost, so that the learning continues uninterrupted even during the pandemic and lockdown.

MICA Ahmedabad PGDM-Communication and PGDM Admission 2022 Open: Apply Now

Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication.

Stay tuned to MBAUniverse.com for more updates on MICA Ahmedabad