MICA Ahmedabad Final Placement 2019: Average Salary Up at Rs.12.80 LPA & Highest Salary Jumped at Rs.58.22 LPA; Achieves 100% Placement

MBAUniverse.com News Desk |
June 15, 2019
The premier management institute for Strategic Marketing and Communication, MICA Ahmedabad has concluded final placement 2019 achieving yet again 100% placement. The highest salary has shot up to Rs.58.22 LPA in 2019 from Rs.35.27 LPA last year while Average Salary has gone up at Rs.12.80 LPA in 2019 from Rs.12.30 LPA last year. Two of the every five MICA students have received PPOs/PPIs from the recruiters
MICA Ahmedabad Final Placement 2019

MICA Ahmedabad has concluded final placement 2019 achieving yet again 100 percent placement for its large batch of 180 students. MICA has recorded steep rise in highest salary which has gone up at Rs.58.22 lakhs in 2019 from Rs.35.27 lakhs last year. Average salary in MICA Placement 2019 has gone up to Rs.12.80 lakhs. MICA Ahmedabad Admission 2019 Open- Apply New

MICA is a premier management institute for Strategic Marketing and Communication. The B-schools has maintained is record of 100% campus placement by top recruiters for its flagship Post Graduate Diploma in Management - Communications (PGDM-C). Despite a rise in 2017-19 batch size to 180 students from 173 students last year the hike in average and highest salary reflects the consistent growing demand of MICA students by the industry. 

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MICA Final Placements 2019: Key Highlights

  • Highest Salary goes us to Rs.58.22 LPA in 2019 from 35.27 LPA last year
  • Average Salary goes up at Rs.12.80 LPA in 2019 from Rs.12.30 LPA last year
  • Every 2 of the 5 students get PPOs in 2019
  • Number of Recruiters increase to 78 in 2019 from 76 last year
  • Batch size goes up to 180 students in 2019 from 173 last year
  • 100% Placement Achieved again

MICA Batch of 2019: 4 Specialization Offered
MICA Ahmedabad, is the only institute in Asia Pacific dedicated to creating leadership in Strategic Marketing and Communication. The batch of 2019 was offered specialization in Advertising & Brand Management, Digital Communication Management, Marketing Analytics, Media & Entertainment Management.

MICA Placement Analysis: Key Trends
During the last four years MICA has witnessed an excellent placement trend with rising salary packages, 100% placement record and increasing number of recruiters despite increase in batch size over the years. Key Placement trends are share below:

MICA Placement Year
Average salary (Rs. in Lakhs)
Highest Salary (Rs. in Lakhs)
2019
12.80
58.22
2018
12.30
35.27
2017
12.65
40.88
2016
11.60
25.50

Average & Highest salary
The average salary offered in placement 2019 was Rs.12.80 lakhs per annum while the highest salary offered was Rs.58.22 lakhs. Pre Placement Offers also continued to be made from various sectors to the students, on the basis of their performance during their summer internships.

Top Recruiters
Amazon, Amul, Amway, Bajaj, Cadila, Citi, Cosmos, Decathlon, Deloitte, EY, Flipkart, Gulf Oil, Havells, HCL, HT Media, IBM, L’OREAL, Nestle, Raymond, RBL Bank, Samsung, Sony, TATA, Tolaram Group, USHA, Wipro were some of the prominent brands that recruited.

Sectoral Placements
The largest intake was 36 each from FMCG & FMCD Sector and IT/ITES & E-commerce.  The next prominent sector was Media and Entertainment with 34 offers in placement 2019. Advertising & Digital Agencies contributed 32 offers in placement followed by Analytics Research & Consulting with 17 offers. Retail & Real Estate contributed 13 offers followed by BFSI, Manufacturing, Pharma with 12 offers.

Sectoral Placement Statistics
Sector wise MICA Placement 2019 statistics, with highest and average salary, number of recruiters is shared below:

Sector & Number of Companies
Highest Salary (Rs.in Lakhs)
Average Salary (Rs. in Lakhs
No. of Recruiters
FMCG & FMCD
58.22
15.73
18
IT/ITES/Ecommerce
25.00
13.75
16
Media & Entertainment
19.00
11.21
13
Advt, Events Digital Agencies
14.00
  9.53
11
Analytics, Research & Consulting
15.00
11.47
 7
Retail & Real Estate
33.98
15.31
 5
BFSI, Mfg, Pharma
21.00
13.79
 8

Commenting on the placement results, President & Director of MICA, Dr. Shailendra Raj Mehta said, “MICAns are a blend of creativity and competency that uniquely combine to achieve managerial excellence. It is indeed gratifying to see their success in organisations. This reflects in the continued trust of the industry in MICA as a preferred destination for intake of talent.”

Prof. Vaneet Chibber Associate Director, Marketing & External Relations, MICA said, “Our students excelled in national B-school competitions of leading companies, earning PPO/PPI offers thereof. 2 out 5 students of this batch had a PPO/PPI offer in hand – a testimony of their performance in internships and the talent they possess.”

Established in 1991 MICA, Ahmedabad is the first residential institute in the country dedicated to creating Leadership in Strategic Marketing and Communication. The B school aims to assure delivery of Strategic Marketing and Communication solutions to the industry, government and community. The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. MICA is a premier school that focuses on strategic marketing and communication.

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