UPES University Dehradun MBA Marketing: Curriculum, Fees, Placements, Admission 2026

UPES MBA Program Highlights

UPES MBA Programs: Curriculum, Specialization, Admission 2026

UPES School of Business provides a comprehensive and dynamic education for aspiring business leaders. It is a 2-year program that combines theoretical knowledge with practical applications and prepares students for the challenges of today's fast-paced and global business environment. The curriculum covers various subjects, including finance, marketing, operations management, strategic management, and organisational behaviour.

The program emphasises experiential learning, offering opportunities for students to engage in real-world projects, case studies, and internships. This hands-on approach allows students to apply their knowledge and develop critical thinking, problem-solving, and leadership skills. The School of Business fosters a collaborative and diverse learning environment, encouraging students to exchange ideas and perspectives with their peers.

UPES MBA Curriculum Highlights

UPES MBA Curriculum Highlights

70+ Global Alliances: UPES MBA program provides exceptional international exposure and cross-border academic opportunities.

Industry-Integrated Programs with EY India and KPMG: UPES MBA program embeds real-world corporate learning into the curriculum through India’s first industry-integrated academic model. It offers 600+ hours of teaching delivered by EY India. UPES also offers paid internship for select students at EY India.

Strong Industry Alliances: UPES has strong industry alliance with leading organisations such as EY, KPMG, HCLTech, ACCA, AWS Academy, NSE and more, ensuring industry-relevant learning and professional alignment.

World-Class Infrastructure and Advanced Laboratories: UPES campus features modern classrooms, research centres, AI-focused labs, and simulation-based learning environments.

International Immersion Programs (Norway & Malaysia): UPES MBA program offers global business perspectives and experiential international exposure.

Semester Abroad Program: UPES MBA program allows students to study at leading international partner universities for one semester while continuing their UPES degree.

Runway – Entrepreneurship Platform: UPES creates investor-ready ventures through mentorship, industry challenges, accelerator collaborations, and practical resources. UPES has incubated 250+ startups with ₹110+ crore cumulative valuation.

The Himalayan Fellowship: UPES offers a month-long immersive journey promoting sustainability awareness, adaptability, and grounded leadership through community engagement.

Srijan Social Internships: UPES MBA program engages students in NGO-led projects to build empathy, social responsibility, and purposeful contribution.

SAMARTH Internship Program: UPES MBA program provides real workplace exposure in startups and government departments to strengthen creativity, problem-solving, and leadership confidence.

UPES MBA Eligibility Criteria

🎓 Education Requirements

Bachelor's Degree With At Least 50% Marks Or Equivalent CGPA In Any Discipline From Any University Recognized By The Aicte Aiu

💼 Work Experience

Not specified

📝 Exam Accepted

CAT, XAT, NMAT, MAT, CMAT, GMAT

📋 Detailed Eligibility Criteria

The minimum eligibility criteria for MBA to be fulfilled by interested students is:

Minimum 50% marks in Class X, XII and Graduation
Graduation From a recognized University in any stream
CAT, XAT, NMAT, MAT, CMAT, GMAT, or UPESMET (UPES Management Entrance Test)
The eligibility criteria for some industry supported MBA programs may differ.

UPES MBA Fees

Fee Structure

Detailed breakdown of program fees

Fee Component	Amount	Currency
Tuition Fee	₹19.19L	INR
Total Program Fee	₹19.19L	INR

Note: Fees are subject to change. Please verify with the institution for the most current fee structure.

Specializations Available

MarketingEntrepreneurshipLogistics & Supply ChainFinanceHuman ResourceOperationsAirline Service OperationsAviation Enterprise ManagementBusiness Process in Supply ChainBusiness Strategy & TransformationCorporate Strategy & Innovation ManagementCross Cultural ManagementDeep Learning for Business ApplicationsEnergy TradingGenerative AI for BusinessGreen Energy and Transition to SustainabilityInternational Business Law and NegotiationMaritime LogisticsNatural Gas BusinessPetroleum Marketing & Business DevelopmentPower Business & Regulations

UPES MBA Scholarships

UPES MBA Scholarships are offered to meritorious candidates. Check details of various UPES MBA Scholarships below. These scholarships are available for first year only.

Gender	CAT Percentile / Criteria	Scholarship / Benefit
All students	≥ 80 percentile (80.00 - 89.99)	20%
	≥ 90 percentile (90.00 - 94.99)	30%
	≥ 95 percentile	50%

Up to 20% based on Graduation marks or NMAT

Gender	Eligibility–Graduation / National Level Exam(NMAT)	Scholarship per semester in tuition fee
All students	Minimum 80% marks in Graduation OR NMAT Score > 200	20%

Vijay Sports Scholarship: Offered to 50 outstanding performers.

Domicile Scholarship: Offers 25% fee concession for bonafide residents of Uttarakhand.

Jyoti Scholarships: Offers freeships for Underprivileged Students.

UPES MBA Cut off

Cut-Off Requirements

Minimum scores required for admission

Exam	Score Type	Required Score
CAT	Percentile	50
XAT	Percentile	50
CMAT	Percentile	60
MAT	Percentile	60
GMAT	Score	400
UPESMET	Score	N/A

Note: Cut-off scores may vary each year based on applicant pool and program demand.

UPES MBA Admission Process

Candidates should apply online with the requisite application fee. Apply Here
Candidates will be shortlisted based on the performance in National Level Exams, CUET PG or UPESMET conducted by UPES University
UPES conducts group discussions & personal interview for the final round before offering admissions
Merit list is released based on performance in entrance exam, academic profile, group discussion and personal interview

UPES MBA How to Apply

Step 1 Choose your course

Choose your course from 7 schools at UPES

Step 2 Start your application

Fill-in your personal details in the Application form for AY 2025-26

Step 3 Pay your application fee

Pay the Application fee of Rs. 1750/-

Step 4 Submit your application

Complete your academic details and submit the form to complete the application.

UPES MBA Admission Documents Required

10th Marksheet
12th Marksheet
National Level Exam Score (If any)
Graduation Marks (Consolidated / All semesters)
Migration / Transfer Certificate
Student Aadhar Card
PAN Card of Student and Parents
Domicile Certificate / Sthai Niwas Praman Patra of Applicant
Family Income Proof: Parents’ ITR of the current year (Family Income should be less than 12LPA to avail the benefit)
Student Aadhar Card

Selection Process

UPES MBA Selection Process

Shortlisting: Based on MBA entrance exam score & Other Parameters. UPES will shortlist the candidates based on one of the entrance tests CAT, XAT, CMAT, MAT, ATMA, GMAT, CUET-PG or UPESMET, which is conducted by UPES University for MBA admission. Besides, candidate should have scored minimum 50% marks in graduation. UPES will also consider previous academic record and relevant work experience.
Final Selection Process: UPES Dehradun final selection process comprises Group Discussion and Personal Interview.
Final Admission Offer: The final merit list would be prepared after considering weighted scores of various components like the Academic record, Test score, Work experience, and Performance in Group Discussion and Personal Interview. Merit is the Principal Criteria for selection.