PGDM Marketing

NDIM New Delhi offers 2 Years full time PGDM Marketing program. Key highlights of  PGDM Marketing programme are:

The Post Graduate Diploma in Management (Marketing) is a 2-year, full time programme approved by the AICTE and also MBA equivalence by the AICTE itself since 2008. 

• PGDM Marketing is internationally accredited by ASIC (U.K.)
• The modular design of the course, divided into four semesters, builds a strong foundation in the basic areas of management with specific focus on marketing
• Completion of summer internship and end term research project are mandatory for students.
• The programmeis designed especially for candidates who aspire to have formal management education to equip them with modern managerial tools and techniques in marketing management.
• The programme aims to develop conceptual knowledge and behavioral skills in the students to enable them to cope with the developing challenges in the corporate world
• The course is designed not only to impart knowledge of new practices and tools of marketing management but also to complement basic learning of students with practical experience and corporate practices to meet the needs of students, society and prospective employers, including opportunities for self employment& Entrepreneurship
• The programme is challenging, hence a large part of learning is based on applied research, live projects and internship, besides class room conceptualization and cases, quizzes, term papers, written examinations, case submissions and discussions
• Apart from large number of core marketing and other functional areas and strategy courses, the PGDM Marketing students study innovative courses in Internet Marketing, Below-the-line Marketing, Event Marketing, Bottom of Pyramid Marketing, Rural Marketing, Financial Services Marketing, Sports Marketing, Green Marketing among others

NDIM offers opportunities for Entrepreneurship and Incubation of business ideas for its students. NDIM was the only AICTE approved B-School in North & Central India to have been chosen by the AICTE, Government of India, for hosting India’s biggest Startup & Digital Revolution (the Smart India Hackathon) of creating more than 26,000 new ventures in 2017, 2018 and 2019. 

NDIM students were offered more than 200 International internships across 21 countries over the last 3 years. Additionally, students have attended Global Management Programmes at Oxford UK, Singapore and Malaysia. The most recent Study Abroad Programme was spread across France, Germany, Belgium and Netherlands. Ambassadors of 11 countries including Canada, Brazil, China, Japan, Korea, Libya, Vietnam, Niger, Venezuela, Costa Rica and Czech Republic have recently visited NDIM Campus and interacted with students, opening up new vistas of learning and opportunities for NDIM students. 

PGDM Marketing at NDIM is unique as the students graduate with a 'Dual Specialization' rather than 1 Major and 1 Minor specialization as in most other B-Schools. Students at NDIM Select 2 Major Specializations. NDIM PGDM Marketing is also known for its 'Case Based Learning' and 'Skill Based Curriculum' which is regularly fine-tuned to changing global requirements by 93 Recruiters across different sectors of Industry, who constitute its 'Academic Advisory Council'.

NDIM was one of the first B-Schools in India to Launch specializations in Business Analytics, Logistics & Supply Chain Management and Digital Marketing. Further super specializations that have emerged include Media and Communications Management and Finance, HR and Marketing with special focus on Analytics and Digital aspects. Additional New Age Modules in the pipeline for the PGDM / MBA students include Artificial Intelligence, Internet of Things & Block Chain Technology.

In addition to 8-10 weeks long Summer Internship provided to each student by NDIM, each of NDIM students also pursues at least 1 Live Project, 1 Winter Internship and another short term 10-12 day project with the Industry. To give top-line exposure, NDIM students are also sent to various TV shows of NDTV, CNBC, AAJ TAK, ZEE and to the conferences of FICCI, ASSOCHAM, CII, PHDCCI, IIC, IHC at NDIM's cost. Last year, 95+ such opportunities were offered to the NDIM students so that they may learn directly from the top business icons.

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Step by Step Process for NDIM Delhi Admission Process 2025 for PGDM Marketing program is as below:

Step-1: NDIM Delhi Admission Eligibility Criteria 2025 for PGDM Marketing: NDIM Delhi Admission Eligibility requirements are as below:

• A Bachelor's Degree (10+2+3 or 4) in any discipline with a minimum of 50% marks in aggregate or equivalent grades from a University recognized by Association of Indian Universities / AICTE.
• If you are appearing final year of graduation in 2025, you are also eligible to apply for PGDM programs 2025-27, provided you complete all formalities of the examinations
• Candidates must have taken at least one of the management entrance exams such as CAT, MAT, XAT, CMAT, ATMA, GMAT
• Candidate with business experience will be given additional weightage in the selection process
• Step-2: NDIM Application for Admission 2025: NDIM Delhi Applications for PGDM Marketing admission can be submitted in online mode as under:
• NDIM Delhi Application Form can be downloaded from NDIM website and can be submitted online.
• The payment of NDIM Admission application fee should be made by using a credit/debit card for payment of Rs.1000/-.

Step-3: NDIM Delhi Admission Shortlist Criteria: Below are shared the key points in NDIM Delhi Admission Shortlist Criteria for PGDM Marketing 
NDIM Delhi Exam Accepted for PGDM Marketing: Applicants are required to appear for MAT conducted by AIMA, or Common Admission Test (CAT) conducted by IIMs or XAT, ATMA, GMAT, AICTE-CMAT or State University MBA Entrance Examinations. NRIs / Foreign Citizens can seek admission based on their inter-se merit, group discussion and personal interview, as per AICTE guidelines.
NDIM Delhi Cut Off for PGDM Marketing Shortlist: NDIM Delhi cut off is not pegged very high. NDIM applies cut off at the time of shortlisting and does not announce them early. The expected cut off for NDIM is likely to remain between 70 to 80 percentile in different MBA entrance exams

Step-4: NDIM Delhi Final Admission Criteria for PGDM Marketing: NDIM Delhi Final selection is based on overall performance in:

• Graduation Exams.
• Above mentioned Aptitude Tests
• Group Discussions.
• Personal Interviews
• Extra weightage is awarded for Outstanding achievement in any other field/ activities highlighting leadership, team working, innovative, decision making qualities, work experience, additional educational qualifications, industry sponsorship, contribution to social causes/community service
• Female candidates get preferential treatment if they have same score as male candidates
• 2% Seats are reserved for the wards of serving /retd. defence/paramilitary forces/police personnel
• 5% seats reserved for applicants from J&K, Northeast, Naxal affected areas, wards of defence/police/para-military services personnel who laid down their lives in any operation
• Reservation for SC/ST/OBC and other categories if any is provided as per AICTE directions
• Unfilled seats are offered to the general category candidates.

The application for PGDM admission can be submitted in online mode as under:

• Application Form can be downloaded from NDIM website and can be submitted online.
• The payment of application fee should be made by using a credit/debit card for payment of Rs.1000/-.

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