MBA Digital Business Management (MBA DBM)

IIM Bodh Gaya has developed a two-year full-time residential state-of-the-art MBA program on Digital Business Management. This program aims to build business graduates who will be experts in domain-specific tracks such as analytics, fintech, digital marketing and management consulting in digital business. The innovative course curriculum has been co-designed with some top IT and analytics firms. The students will be trained by IIMBG faculty and industry experts on courses such as digital strategy, digital business models, and state-of-the-art analytical tools and techniques related to Artificial Intelligence (AI), Big Data Analytics, Fintech Technologies, Digital Marketing, and HR Analytics to name a few. In the digital transformation era, where traditional business processes are being digitally transformed, the industry-ready business professionals from the digital MBA course will have a higher competitive advantage over the general MBA programs in the coming years.

IIM Bodh Gaya MBA Digital Business Management curriculum is co-designed by industry experts. The industry subject-matter experts vet the course contents to suit the current industry requirements. The graduates will be ready-to-deploy industry professionals, specially trained to lead a techno-functional managerial role across industry verticals. 

The students have to go for intensive 4-month industry internship program where students will be actively participating in live project(s) implementation. The programme offers an optional 21-Days immersive learning module at a foreign institute will help the students to gain global exposure and develop cross-cultural competency to thrive in new age business. 

The Specializations in the 2nd year of the program have been categorized into industry tracks such as Data Analytics & Decision Sciences, Digital Marketing & Business Development, Fintech and Strategy & Consulting for Digital Business Management.

Each participant has to complete a total of minimum 108 credits (1080 contact hours) to be eligible for getting the degree. Out the 108 credits, core courses constitute 54 credits in the year-1, specialization tracks constitute 48 credits and practice/industry immersion track constitutes 06 credits. The optional 21-Days immersive learning module at a foreign institute comprises of 3  credits.

Application process for MBA Digital Business Management admission at IIM Bodh Gaya opens with the start of CAT  registration process. Candidates have to apply for CAT by the last date. There is no need to apply and pay separately for IIM Bodh Gaya Admission at this stage.

Admission/Selection Process for Candidates for MBA Digital Business Management program at IIM Bodh Gaya is through CAT Exam and IIM CAP PI round. The selection of the candidates for admission to the MBA at IIM Bodh Gaya is a three-step process- Pre shortlisting, Shortlisting, and participation in IIM CAP PI round or IIM Bodh Gaya SAP round

In the first step, candidates are screened as per the IIM Bodh Gaya admission policy on performance in CAT exam and in the second step they are considered on various parameters for shortlisting for Common Admission Process (CAP) comprising Personal Interview (PI) from among the candidates who have a valid CAT score, who have applied to the programme and who satisfy the eligibility criteria for the programme. After the PI round, IIM Bodh Gaya prepares merit list for final admission as per its final selection weightages. Detailed Admission process is as below:

The candidate must have appeared and scored the minimum required percentile in CAT. Candidates are short-listed for CAP round which is the common PI round for 10 CAP participating IIMs. Candidates Not qualifying for CAP round are given the opportunity to register for SAP (Supplementary Admission Process) which is also PI round for IIM Bodh Gaya and get shortlisted at reduced CAT score.  
Candidates are shortlisted from among the candidates who have a valid CAT score, who have applied to the programme and have their interest and who satisfy the eligibility criteria for the programme   
In addition to the Common Admission Process, IIM Bodh Gaya will conduct an additional Supplementary Admission Process (SAP) for candidates who meet IIM Bodh Gaya PI shortlisting criteria but do not meet the CAP cut off criteria. Supplementary Admission Process (SAP) is conducted by IIM Bodh Gaya and two other CAP participating third generation IIMs for the candidates who have not been shortlisted and have not been able to participate in Common Admission Process (CAP). The shortlisting criteria for SAP have a lower CAT cut off (91%ile in 2024) than applied for CAP round (94%ile in 2024) .
After the PI round, IIM Bodh Gaya will award weightages to various parameters and admission offers are made by IIM Bodh Gaya to successful candidates. 
The final selection is based on a diverse set of attributes which includes performance in CAT, performance in CAP round, academics, co-curricular and extra-curricular achievements, work experience among others
Admission offer letter would be sent to all successful candidates. Candidates, who are offered admission, need to confirm their acceptance by completing all the required formalities by the stipulated date

Register and apply for CAT exam by paying the requisite application fee for the exam. On the page 4 of CAT application form, you need to select IIM Bodh Gaya MBA Digital Business Management and other programs and select the interview city. Your application for IIM Bodh Gaya admission is submitted. At this stage, you do not need to apply and pay separately for IIM Bodh Gaya Admission. After declaration of CAT exam result, you can check at IIM Bodh Gaya as well as IIM CAP website whether you are shortlisted by entering your CAT registration ID and password. You may need to register at IIM Bodh Gaya website to reconfirm your interest for IIM Bodh Gaya admission.