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Post Graduate Programme in Marketing & Business Management (PGP-MBM) offered by SPJIMR prepares executives for a continuously evolving & disruptive business landscape. It is designed for high-potential junior to mid-level executives who wish to take up greater responsibilities within the marketing & sales functions of their organisations.
PGP-MBM intakes two batches every year to ensure optimal batch size. A diverse cohort from various backgrounds promotes enriched peer learning and helps participants expand their professional network. The programme design offers a convenient format, including a blended mode of delivery with alternate contacts on-campus. This enables executives to pursue management education with minimal absence from work and without taking a career break.
The programme’s modular structure & blended mode of delivery, with alternate contacts on campus, allows executives to upskill with minimal absence from work.
| Particulars | Details |
|---|---|
| Program Type | Online MBA/PGDM |
| Program Name | Post Graduate Programme in Marketing & Business Management (PGP-MBM) |
| Residential/Non-Residential | Non Residential |
| Duration | 13 Month |
| Mode of Study | Online |
| Seats | 0 |
| Fees | Rs. 4.69 Lakhs |
| Average Salary | - |
| Approved/Accredited by | AICTE, NBA, AACSB, AMBA |
The programme is conducted in three phases, spread across 13 months and involves 30 full days of classes. The programme is delivered in a modular, blended format with five contacts of 6 days each, three contacts on-campus and two online. Participants are introduced to concepts and applications through a carefully crafted blend of pedagogical methods such as case analysis and discussions, games and simulations, debates, group activities and presentations, workshops, guest lectures by eminent practitioners, self-learning and reflection.
In the Orientation Phase (Contact 1), participants are taught Financial Accounting, Managerial Economics and Managing Self & Teams. In Foundation Phase (Contact 2 & 3), participants need to study Business Communication, Business Analysis using Financial Statements, Quantitative Methods, Marketing Management, Consumer Behaviour Analysis, Sales & Distribution Management and Data Analytics and Visualisation. In the last phase Contact 4 & 5, which is Integration part, participants will study Sales Operations, Service Operations, Strategic Management, Customer Experience Design, Negotiation Skills, MarkStrat, IT Tools for Sales & Marketing
| Eligibility | Details |
|---|---|
| Education Requirements | Bachelor's Degree, with at least 50% marks or equivalent CGPA |
| Exam Accepted | - |
| Work Experience | - |
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