PostGraduate Programme in Marketing & Business Management (PGP-MBM)

Post Graduate Programme in Marketing & Business Management (PGP-MBM) offered by SPJIMR prepares executives for a continuously evolving & disruptive business landscape. It is designed for high-potential junior to mid-level executives who wish to take up greater responsibilities within the marketing & sales functions of their organisations.
PGP-MBM intakes two batches every year to ensure optimal batch size. A diverse cohort from various backgrounds promotes enriched peer learning and helps participants expand their professional network. The programme design offers a convenient format, including a blended mode of delivery with alternate contacts on-campus. This enables executives to pursue management education with minimal absence from work and without taking a career break.

The programme’s modular structure & blended mode of delivery, with alternate contacts on campus, allows executives to upskill with minimal absence from work.

The programme is conducted in three phases, spread across 13 months and involves 30 full days of classes. The programme is delivered in a modular, blended format with five contacts of 6 days each, three contacts on-campus and two online. Participants are introduced to concepts and applications through a carefully crafted blend of pedagogical methods such as case analysis and discussions, games and simulations, debates, group activities and presentations, workshops, guest lectures by eminent practitioners, self-learning and reflection.

In the Orientation Phase (Contact 1), participants are taught Financial Accounting, Managerial Economics and Managing Self & Teams. In Foundation Phase (Contact 2 & 3), participants need to study  Business Communication, Business Analysis using Financial Statements, Quantitative Methods, Marketing Management, Consumer Behaviour Analysis, Sales & Distribution Management and Data Analytics and Visualisation. In the last phase Contact 4 & 5, which is Integration part, participants will study Sales Operations, Service Operations, Strategic Management, Customer Experience Design, Negotiation Skills, MarkStrat, IT Tools for Sales & Marketing
 

This is test scholarship.

Candidates need to apply online with an application fee of Rs.1200

SPJIMR selection process lays considerable emphasis on the ability of the candidate to put in time and effort for this programme, desire and potential to learn, as well as maturity, ethics and values. The selection process takes around half a day and it comprises of:

• Test of Reasoning
• Personal Interview
• Final Selection is based on Test of Reasoning, Profile, Personal Interview among other components

• Application forms are available online on the admissions portal
• Fill the application form and pay non refundable application fees of Rs.1200
• Along with the application form, submit Complete educational proof – self-attested copies of marksheets of X, XII, final year marksheets & degree certificates of Graduation & Post-Graduation, any professional qualification.
• Submit complete employment proof –self-attested copies of all previous relieving letters and appointment/promotion letter from the present employer.