PGDM Marketing

IMT Ghaziabad Post Graduate Diploma Program in Management (PGDM) Marketing is a full-time two-year AICTE-approved Program that provides essential concepts and tools to develop the knowledge and experience to thrive as a marketing professional. IMT Ghaziabad PGDM Marketing program is ideal for students who look for practical training in strategic and data-driven skills in the marketing domain. IMT Ghaziabad PGDM Marketing program equips the students to solve the ever-changing marketing challenges facing businesses worldwide with innovative and pragmatic solutions. IMT PGDM Marketing course offers a combination of marketing courses to prepare students to build competency across marketing fields ranging from product and brand management, sales and distribution, strategic marketing planning, marketing analytics, digital and mobile marketing, and customer experience management. Beyond the required core courses to get specialization in marketing major, IMT Ghaziabad PGDM Marketing students can opt for many other minor/free electives to structure a program to match their interests and career objectives.

IMT Ghaziabad PGDM Marketing curriculum is designed to build a strong foundation in management fundamentals while developing advanced marketing expertise. The program begins with foundation courses such as Microeconomics, Quantitative Methods for Business, Introduction to Management, Accounting and Finance, and Case Learning Pedagogy. These are followed by core management subjects including Marketing Management, Operations, Organizational Behavior, Finance, Strategic Management, and Data Analytics and AI for Business. Students also undergo practice-based learning through projects in Business Communication, Design Thinking, Sustainability and Social Responsibility, Legal Aspects of Business, and a Summer Internship Project, ensuring a balance of conceptual knowledge and industry exposure.

IMT PGDM Marketing curriculum specialization equips students with functional knowledge through courses like Consumer Behavior, Sales and Distribution Management, Marketing Research, Integrated Marketing Communication, Product and Brand Management, Digital Marketing, and Strategic Marketing with Markstrat simulation. Advanced electives include B2B Marketing, Customer Relationship Management, Digital and Social Media Marketing Tools, Brand Communication, Pricing Dynamics, and Media Planning. This blend of theory, analytics, and simulation-based courses helps students develop strategic thinking, digital proficiency, and customer-centric decision-making skills.

IMT Ghaziabad offers various Scholarships to meritorious, needy and female students of all the PGDM programmes. Some of the scholarships offered at IMT Ghaziabad are:

• Smt Leela Nath Memorial scholarship: All female candidates who are admitted to any of the PGDM programs at IMT Ghaziabad will receive a scholarship of 25% on the academic fees component.
• TFW waiver scheme: Candidates selected for the Tuition Fee Waiver (TFW) scheme will not be required to pay the academic fee component as they will get a 100% academic fee waiver. 

IMT Ghaziabad PGDM Marketing admission 2026 process can be divided into five steps that begins with online application process. Check five steps of IMT Ghaziabad PGDM Marketing admission process below:

Step 1: Apply Online: Fill out the common application form for IMT Ghaziabad, Nagpur, and Hyderabad. IMT Ghaziabad application fee is INR 3,500 + applicable charges.

Step 2: Complete Profile Detail Form: Upload all required supporting documents in the Profile Detail Form to complete your application.

Step 3: Submit Test Scores: Provide valid CAT / XAT / GMAT

Step 4: Attend the Selection Process: Shortlisted candidates will be invited for the offline common selection process.

Step 5: Check Final Results: Admission offers will be announced after the evaluation process is completed.

The candidate should apply for IMT Ghaziabad PGDM Marketing program by using the IMT common application form for all IMT campuses: IMT Ghaziabad, IMT Nagpur, IMT Hyderabad & IMT Dubai. To start the IMT application process, candidates should register by creating an account on the official admission portal using their name, email ID, mobile number, state, and city, and verifying their mobile number through an OTP before proceeding. To complete the IMT application form, candidates need to provide their educational qualifications and contact details.