Post Graduate Diploma in Management (PGDM)

The Post Graduate Diploma Program in Management in Marketing at IMT Ghaziabad is a full time 2 year AICTE approved program that provides essential concepts and tools to develop the knowledge and experience to thrive as a marketing professional within any type of organization. The program is ideal for students who look for practical training in strategic and data-driven skills in the marketing domain. 

The program equips the students to solve the ever-changing marketing challenges facing businesses worldwide with innovative and pragmatic solutions. It offers a combination of marketing courses to prepare students to build competency across marketing fields ranging from product and brand management, sales and distribution, strategic marketing planning, marketing analytics, digital and mobile marketing, and customer experience management. Beyond the required core courses to get specialization in marketing major, students can opt for many other minor/free electives to structure a program to match their interests and career objectives.

IMT Ghaziabad students of the PGDM Marketing Programme earn their credits through compulsory courses, specialization courses and the internship project. The rigorous nature of the program equip the candidates with necessary hard and soft skills to eventually excel in the leadership role. The program offers various streams of  Major and Minor specializations from the various functional areas and the students can opt for their chosen specialization domain.

IMT Ghaziabad PGDM Marketing Program follows Case based pedagogic approach and experiential learning. IMT Ghaziabad PGDM Marketing curriculum is consistently updated as per industry requirement to enable the students to remain industry ready. The course contents and curriculum are revised periodically taking into account the latest development in business environment and managerial thought. The PGDM Marketing programme has six terms covered over two years with an acclaimed quality and academic rigour. Each term is approximately of 12 weeks. After completion of 3 terms in March, students are assigned for summer training for 8 to 10 weeks from April to June.

The Post Graduate Diploma in Management (PGDM) with a specialization in Marketing offered by IMT Ghaziabad is highly sought after by students. The program is designed to provide students with specialized knowledge and skills in various areas of marketing. In the second year of the program, students are given the opportunity to choose from a range of electives that include Consumer Behavior, Digital Marketing, Pricing, Sales and Distribution, and Marketing Strategy.

Apart from the core subjects of marketing, students can also opt to study subjects from other specializations such as finance, operations, and human resource management. This provides them with a broad understanding of business and management practices, which can be useful in their future careers.

IMT Ghaziabad has an impressive track record of producing successful marketing executives who have gone on to make a mark in their respective industries. Alumni of the PGDM-Marketing specialization are employed in some of the top companies in the country and abroad. Overall, the PGDM-Marketing course at IMT Ghaziabad is an excellent choice for students who aspire to have a successful career in marketing.

IMT Ghaziabad offers various Scholarships to meritorious, needy and female students of all the PGDM programmes. Some of the scholarships offered at IMT Ghaziabad are:

Smt Leela Nath Memorial scholarship: All female candidates who are admitted to any of the PGDM programs at IMT Ghaziabad will receive a scholarship of 25% on the academic fees component.

TFW waiver scheme: Candidates eligible and shortlisted for the Tuition Fee Waiver (TFW) scheme will not be required to pay the academic fee component as they will get a 100% academic fee waiver. 
They will, however, have to pay all other components of the fees. In addition to the same, they will be required to pay an amount of INR 19,000/- per month towards charges for academic amenities and other facilities.

TFW scheme for DCP candidates: Candidates eligible and shortlisted for Tuition Fee Waiver (TFW) scheme will not be required to pay the academic fee component as they will get a 100% waiver from the same. They will, however, pay all other components of fees. Besides, they will be required to pay an amount of Rs 19,000/- per month (in advance) towards charges for amenities and other facilities. /or fee waiver scheme, he/she will have to opt for one of such eligible scholarships/waiver schemes, and such opted scholarship/waiver scheme will only continue to remain during the entire.

IMT Ghaziabad admission process comprises two steps – Shortlisting and final selection round. The Admission process will be conducted Offline at specific locations. Step wise IMT Ghaziabad admission process is as below:

• Submit Application. Apply for IMT Ghaziabad Admission
• Check Shortlist. The applicants are shortlisted based on their profiles, eligibility and entrance exam score.
• Participate in Final Selection Round. Candidates will undergo a Critical Thinking Test and a Personal Interview.
• Final Selection & Admission Offer. For selection, the applicants’ overall profile and strong and consistent performance in 10th grade, 12th grade and every year of graduation is needed. Candidates should clear the cut off and will be awarded weightage on entrance exam score. Relevant work experience will also be given due weightage in final selection. 

The candidate should apply to IMT Ghaziabad by using the common application form for all IMT campuses (IMT Ghaziabad, IMT Nagpur, IMT Hyderabad & IMT Dubai). The application processing fee is INR 3500 plus applicable bank charges. You can pay the application fees online through the admission portal using Net Banking, Debit / Credit Card, or UPI.

To complete the application form, candidates need to provide their educational qualifications and contact details. In addition, they must submit at least one of the acceptable Entrance Exam IDs - ID for CAT, or ID for XAT, ID for GMAT. Candidates can submit more than one test ID.

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