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IMT Ghaziabad

Institute of Management Technology (IMT) Ghaziabad

Ghaziabad, Uttar Pradesh | Established in 1980 | Approved/Accredited by AICTE, NBA, AACSB, AIU Recognized PGDM as Equivalent to MBA | Private | NIRF Rank: #35 MBAUniverse.com Rank: #14 Business Today Rank: #13 MBAUniverse.com Grade: AAA

PGDM Marketing

Last Updated on July 17, 2024 by Prof. SK Agarwal
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Institute of Management Technology (IMT) Ghaziabad PGDM Marketing

Program Highlight

The Post Graduate Diploma Program in Management in Marketing at IMT Ghaziabad is a full time 2 year AICTE approved program that provides essential concepts and tools to develop the knowledge and experience to thrive as a marketing professional within any type of organization. The program is ideal for students who look for practical training in strategic and data-driven skills in the marketing domain. 

The program equips the students to solve the ever-changing marketing challenges facing businesses worldwide with innovative and pragmatic solutions. It offers a combination of marketing courses to prepare students to build competency across marketing fields ranging from product and brand management, sales and distribution, strategic marketing planning, marketing analytics, digital and mobile marketing, and customer experience management. Beyond the required core courses to get specialization in marketing major, students can opt for many other minor/free electives to structure a program to match their interests and career objectives.

ParticularsDetails
Program TypeMBA/PGDM
Program NamePGDM Marketing
Residential/Non-ResidentialResidential
Specialization OfferedMarketing, Finance, Human Resource, Operations, IT & Information Systems, Business Analytics, Entrepreneurship, Digital Marketing
Duration24 Month
Mode of StudyFull Time
Seats180
FeesRs. 21.53 Lakhs
Average SalaryRs. 17.35 Lakhs
Approved/Accredited byAICTE, NBA, AACSB, AIU Recognized PGDM as Equivalent to MBA
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Institute of Management Technology (IMT) Ghaziabad PGDM Marketing

Rankings

PublisherRank YearRank
Business Today2023#13
MBAUniverse.com2024#14
NIRF2024#35
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Institute of Management Technology (IMT) Ghaziabad PGDM Marketing

Curriculum

IMT Ghaziabad students of the PGDM Marketing Programme earn their credits through compulsory courses, specialization courses and the internship project. The rigorous nature of the program equip the candidates with necessary hard and soft skills to eventually excel in the leadership role. The program offers various streams of  Major and Minor specializations from the various functional areas and the students can opt for their chosen specialization domain.

IMT Ghaziabad PGDM Marketing Program follows Case based pedagogic approach and experiential learning. IMT Ghaziabad PGDM Marketing curriculum is consistently updated as per industry requirement to enable the students to remain industry ready. The course contents and curriculum are revised periodically taking into account the latest development in business environment and managerial thought. The PGDM Marketing programme has six terms covered over two years with an acclaimed quality and academic rigour. Each term is approximately of 12 weeks. After completion of 3 terms in March, students are assigned for summer training for 8 to 10 weeks from April to June.

The Post Graduate Diploma in Management (PGDM) with a specialization in Marketing offered by IMT Ghaziabad is highly sought after by students. The program is designed to provide students with specialized knowledge and skills in various areas of marketing. In the second year of the program, students are given the opportunity to choose from a range of electives that include Consumer Behavior, Digital Marketing, Pricing, Sales and Distribution, and Marketing Strategy.

Apart from the core subjects of marketing, students can also opt to study subjects from other specializations such as finance, operations, and human resource management. This provides them with a broad understanding of business and management practices, which can be useful in their future careers.

IMT Ghaziabad has an impressive track record of producing successful marketing executives who have gone on to make a mark in their respective industries. Alumni of the PGDM-Marketing specialization are employed in some of the top companies in the country and abroad. Overall, the PGDM-Marketing course at IMT Ghaziabad is an excellent choice for students who aspire to have a successful career in marketing.

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Institute of Management Technology (IMT) Ghaziabad PGDM Marketing

Eligibility

Key Points in the eligibility criteria to apply for IMT Ghaziabad PGDM Marketing admission are:

  • Minimum three years Bachelor’s degree in any discipline with minimum 50% marks in aggregate
  • Must have appeared and scored well in CAT/XAT/ GMAT (Taken during last 5 years) 
EligibilityDetails
Education RequirementsBachelor's Degree, with at least 50% marks or equivalent CGPA
Exam AcceptedCAT, XAT, GMAT
Work Experience-
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Institute of Management Technology (IMT) Ghaziabad PGDM Marketing

Seats

Total Number of Seats: 180
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Institute of Management Technology (IMT) Ghaziabad PGDM Marketing

Fees

 Fees ComponentAmount
Tuition FeeRs. 21.30 Lakhs
Other ChargesRs. 23.00 Thousand
Total FeesRs. 21.53 Lakhs
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Institute of Management Technology (IMT) Ghaziabad PGDM Marketing

Admission Process

Application Status: Closed

IMT Ghaziabad admission process comprises two steps – Shortlisting and final selection round. The Admission process will be conducted Offline at specific locations. Step wise IMT Ghaziabad admission process is as below:
Submit Application. Apply for IMT Ghaziabad Admission
Check Shortlist. The applicants are shortlisted based on their profiles, eligibility and entrance exam score. 
Participate in Final Selection Round. Candidates will undergo a Critical Thinking Test and a Personal Interview.
Final Selection & Admission Offer. For selection, the applicants’ overall profile and strong and consistent performance in 10th grade, 12th grade and every year of graduation is needed. Candidates should clear the cut off and will be awarded weightage on entrance exam score. Relevant work experience will also be given due weightage in final selection. 

Exam Accepted

CAT
XAT
GMAT

How to Apply

The candidate should apply to IMT Ghaziabad by using the common application form for all IMT campuses (IMT Ghaziabad, IMT Nagpur, IMT Hyderabad & IMT Dubai). The application processing fee is INR 3500 plus applicable bank charges. You can pay the application fees online through the admission portal using Net Banking, Debit / Credit Card, or UPI.

To complete the application form, candidates need to provide their educational qualifications and contact details. In addition, they must submit at least one of the acceptable Entrance Exam IDs - ID for CAT, or ID for XAT, ID for GMAT. Candidates can submit more than one test ID.

Selection Process

Final selection is based on applicants’ overall profile and strong and consistent performance in 10th grade, 12th grade and every year of graduation. Candidates should clear the entrance exam cut off and will be awarded weightage on entrance exam score. Relevant work experience will also be given due weightage in final selection. 

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Institute of Management Technology (IMT) Ghaziabad PGDM Marketing

Placements

YearAverage SalaryMedian SalaryHighest SalaryBatch Placed
2022Rs. 15.28 LakhsRs. 15.00 LakhsRs. 62.00 Lakhs100%
2023Rs. 17.35 LakhsRs. 16.00 LakhsRs. 65.60 Lakhs100%

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Institute of Management Technology (IMT) Ghaziabad PGDM Marketing

Exam Accepted and Cut offs

ExamPercentile | Score/Maximum Score
CAT90%
XAT90%
GMAT650/800
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